Japanese restaurants · Columbus Circle, New York, United States

Masa NYC

High-end Japanese restaurant in New York led by Chef Masayoshi Takayama, offering an omakase experience rooted in the philosophy of shibui, with a presence in London as well.

About Masa NYC

Masa NYC, fine Japanese dining at Columbus Circle

Masa NYC is a culinary destination led by Chef Masayoshi Takayama, located on the fourth floor of The Shops at Columbus Circle, at 10 Columbus Circle, New York. The restaurant presents itself as a space where Japanese tradition meets modern artistry, with a central focus on precision and detail in every preparation.

The philosophy of shibui

The restaurant's approach is built around the Japanese concept of shibui, understood as a refined beauty that does not depend on time or social change. According to the establishment's own description, shibui is neither complicated nor contrived: purity of being, of living, and of sensing is present in every element of the Masa experience.

That idea translates into concrete gestures: every act of slicing, shaving, and sprinkling respects the natural distinctiveness of the ingredients. Dishes are prepared quickly and served as soon as they are ready, to preserve the idea that each preparation is in a living state.

The space and the service

The sushi counter is made from a single solid piece of hinoki wood and is sanded daily to a soft, porous texture, designed to provide visual and tactile satisfaction. Seasonal branches are arranged each day to highlight natural imperfections, offering different perspectives from every angle. The deliberately minimalist decor serves as a blank canvas that leaves space for the food to stand out.

The omakase experience

Chef Masayoshi Takayama combines traditional Japanese techniques with modern artistry to create an immersive, highly elevated omakase experience. The courses are built on seasonal ingredients, offered only in their freshest state, and each dish is composed to preserve the innate character of every ingredient.

Other locations and projects

The chef's activity extends to other spaces in New York and London. Bar Masa is located at The Shops at Columbus Circle, next to Masa. Kappo Masa is located below the Gagosian gallery, at 976 Madison Avenue, New York. Tobi Masa is located at The Chancery Rosewood, 30 Grosvenor Square, Mayfair, London. The Masa Designs project brings together the chef's collections.

Reservations and contact

The restaurant takes reservations and has a dedicated email for press inquiries. The site also allows you to join a guest list to receive exclusive invitations, seasonal unveilings, and special announcements.

Locations

Main location: The Shops at Columbus Circle, 10 Columbus Circle, 4th Floor, New York, NY 10019 · Phone: 212 823 9807 · Email: reservation@masanyc.com

Bar Masa location: The Shops at Columbus Circle, 10 Columbus Circle, 4th Floor, New York, NY 10019

Kappo Masa location: Below Gagosian, 976 Madison Avenue, New York, NY 10075

Tobi Masa location: The Chancery Rosewood, 30 Grosvenor Square, Mayfair, London W1K 6AN

In brief

Japanese omakase experience