Steve Madden

Steve Madden: footwear and fashion for women, men, and kids

Steve Madden is a fashion brand that operates an online store and a network of its own retail locations. Its catalog is organized into six main areas: women's shoes, men's shoes, kids' shoes, handbags, accessories, and clothing. The company sells its products through its website and physical stores, and includes a store locator to find nearby points of sale.

Footwear: categories and styles

The footwear offering is divided by audience and product type. For women, the catalog includes boots, booties, wide calf boots, heels, sandals, strappy sandals and heels, platforms, mules, slip-ons and slides, sneakers, loafers and flats, wedges, and casual styles. For men, the selection includes boots, sneakers, loafers, sandals and slides, casual shoes, and dress shoes. The kids' line, called Kids', offers shoes for special occasions, sporty styles, and matching styles with adults under the Mini Me concept.

The site also groups footwear by trends and uses: slouchy boots, riding boots, moto boots, Mary Janes, wedge sneakers, Tabi ballet flats, kitten heels, animal print, shades of brown, patchwork styles, and faux fur. Featured uses include city walking shoes, desk to dinner shoes, night out and dancing shoes, and everyday shoes.

Handbags, accessories, and clothing

The handbag section includes crossbody bags, shoulder bags, mini bags and clutches, and top handle bags. The company also sells bundled handbag and footwear sets under the name Make It A Match. In accessories, the catalog includes shoelaces and charms, wallets and bag charms, socks and tights, jewelry, sunglasses, hats and scarves, and shoe care products.

The clothing line includes fall apparel, dresses and jumpsuits, tops and shirts, bottoms, denim, jackets and coats, matching sets, and swim. The site organizes these categories by new arrivals, best sellers, and seasonal selections.

Special selections: wedding, trends, and season

The company maintains a dedicated wedding section, The Wedding Shop, which brings together footwear and accessories for brides, guests, bridesmaids, mother of the bride, flower girls, and grooms, as well as outfits for engagement parties, bachelorette parties, rehearsal dinners, and honeymoons. It includes a bridal edit curated by Lauren Tiby.

The site also features trend and seasonal selections, such as fall outfits, a fall boot style guide, fall colors, a fall calendar, Halloween, Homecoming, and city walking shoes. The sale section groups limited-time price drops on women's shoes, men's shoes, bags and accessories, women's clothing, and kids' shoes.

Loyalty program and promotions

The company offers the SM Pass program, which includes free shipping on orders over $75 and 20% off the first order, along with exclusive benefits. The site states that Prime members get fast, free delivery. It also advertises discounts for teachers, military personnel, students, medical personnel, young adults, and first responders, subject to the published promotional terms.

Customer service and operations

The company maintains help sections, a user account, return policy, start a return, shipping policy, size guide and size charts, cleaning and care, and a footwear glossary. The site includes a store locator and a phone support line. The company publishes corporate information about careers, investor relations, sustainability, its collaboration with ThredUp, and its modern slavery statement.