Snapchat

Snapchat, multimedia messaging and social network from Snap Inc.

Snapchat is a communication and social media app developed by Snap Inc. Its offering is built around sending ephemeral messages and multimedia content, video calls, and consuming short audiovisual formats. The platform is available both as a mobile app and in a web version, where you can log in with a username or email address, or with a phone number.

Communication features

The main tool is chat, which lets you talk and make video calls with contacts. Sending Snaps, messages with visual content, is the other core of communication between users. The web version reproduces these conversation capabilities from a computer.

Audiovisual content: Stories and Spotlight

The platform offers two public content formats. Stories let you follow other users' posts, while Spotlight brings together short videos. Both can be viewed from the browser, as well as in the mobile app.

Lenses and augmented reality

Snapchat offers users a wide catalog of Lenses, augmented reality filters to express yourself and interact with the camera. The company also maintains tools for developers and creators, such as Lens Studio, aimed at creating these experiences, and Playcanvas.

Snapchat+ and other products

The company sells Snapchat+, a paid subscription with additional features. In hardware, Snap Inc. develops Spectacles, its augmented reality glasses, with dedicated sections for creators and technical support.

Map and place discovery

The app includes a personal map to explore your surroundings. Through Snapchat Local, the platform gathers recommendations for restaurants, bars, live music, and activities in 50 cities across the United States, with listings organized by city and category, such as bars, happy hour, late-night food, or live music. Cities include New York, Los Angeles, Chicago, Houston, Miami, Las Vegas, San Francisco, Atlanta, Dallas, Seattle, Denver, and Austin.

Offer for businesses and creators

Snap Inc. has a division focused on the advertising business, with tools such as Ads Manager and business support, as well as augmented reality resources for brands. For creators and developers, it maintains specific programs and documentation, in addition to the aforementioned creation tools.

Privacy, safety, and support

The company publishes documentation on privacy and safety, community guidelines, a safety center, and resources for parents, along with its terms of service and legal policies. The platform is available in a wide variety of languages, including Spanish, English, French, German, Portuguese, Italian, Arabic, Hindi, Japanese, Korean, and Chinese, in both simplified and traditional variants.