QuestionPro

QuestionPro: online survey platform for research, CX and EX

QuestionPro is an online survey software company that offers a free platform with more than 80 question types, pre-designed templates and tools to create surveys in minutes. Its approach combines artificial intelligence with human support: the firm states that AI helps accelerate the work while its team ensures the results are accurate.

The platform presents itself as a single environment for managing everything from quick surveys to market research projects, transforming customer and employee experiences in the process. Its capabilities include AI-powered survey generation, automatic summarization of open-ended responses, dashboard creation and connection with existing tools.

Products and suites

QuestionPro's catalog is organized into several main products:

• Survey Software: a tool for designing, sending and analyzing online surveys, accessible to all types of users.
• Research Suite: a suite of enterprise-grade research tools for market research professionals.
• Customer Experience: customer experience management software to launch and manage Voice of Customer (VoC) programs, with sentiment analysis, journey management and CX trends 2026.
• Employee Experience: employee surveys to elevate organizational culture, with employee lifecycle surveys, a 360-degree feedback platform, OPTM 360 and action planning.

The offering is complemented by specific solutions such as AskWhy, Communities, Audience, InsightsHub, InstantAnswers, UX, LivePolls and Journey Mapping.

Artificial intelligence-based features

QuestionPro integrates AI at various points in the workflow. Survey generation allows you to go from an idea to a complete questionnaire in under 60 seconds, and question generation for LivePolls aims to increase real-time participation. Other features include:

• Synthetic data and digital twin: validate research in minutes by generating statistically accurate synthetic datasets from the client's own data, without compromising privacy.
• Video responses with sentiment analysis: instant interpretation of human emotions without manual analysis.
• AI summary: automatic synthesis of complete reports in one click.
• Smart Business Intelligence dashboards: AI-assisted dashboard creation from surveys.

Industries and use cases

The platform targets market research, customer experience and human resources teams. Industries served include gaming, automotive, sports and events, education, government, travel and hospitality, financial services, healthcare, member experience and technology. Use cases covered include AskWhy, Communities, Audience, InsightsHub, InstantAnswers, UX, AI in research, LivePolls, Journey Mapping, GDPR, 360 feedback and research surveys.

Scale and presence

According to the company's own data, QuestionPro has more than 5.3 million users worldwide, 8 regional data centers, more than 10 billion questions answered and more than 11.4 million AI-generated surveys. The company was founded in 2005 and is headquartered in Seattle, Washington. Its platform is available in several languages, including Arabic, German, Spanish, French, Hebrew, Italian, Japanese, Dutch, Portuguese, Swedish, Thai and Turkish.

Security and compliance

QuestionPro states that security is a priority and that its platform is used by major global brands. Among the frameworks and certifications it mentions are CCPA, GDPR, ISO 27001 and HIPAA.

Recognition and backing

The company states it is backed by reports from Forrester, Gartner, Quadrant Spark Matrix, G2 Crowd and other awards, and displays badges from Capterra, Spark Matrix, G2 Crowd and MBE. It also presents customer testimonials highlighting the support received from its Customer Success and research teams.