Vivid Seats

Vivid Seats: ticket marketplace for sports, concerts, and theater

Vivid Seats is an online marketplace where fans can buy and sell tickets to sports events, concerts, and theater shows nationwide. The platform presents itself as a meeting point to find and purchase tickets for high-demand shows, as well as to resell them.

The company backs every transaction with a 100% Buyer Guarantee, designed to provide peace of mind and secure transactions. According to its own communications, it has sold more than 190 million tickets.

Rewards program and buyer benefits

In addition to the guarantee, Vivid Seats runs a rewards program that the company describes as the only one of its kind in the industry. The system works with stamps: you earn one stamp for each ticket purchased, and once you collect ten, you receive a Reward Credit redeemable for tickets in the Vivid Seats app. The company notes that the credit equals the average price of the ten tickets, excluding taxes, fees, and processing costs.

The platform also highlights the protection of personal data and full-service customer care, designed to support users from start to finish of their purchase.

Event catalog and categories

The catalog is organized into three main categories: sports, concerts, and theater. Among the events and artists featured on the website are names such as Garth Brooks, Harry Styles, Kenny Chesney, Metallica, Olivia Rodrigo, Usher, Bruno Mars, Katseye, Matt Rife, Karol G, Don Omar, and Freya Skye, along with leagues and competitions such as MLB, NFL, NBA, and college football. In theater, offerings include The Wizard of Oz at the Sphere and Hamilton.

The platform allows filtering by dates — this weekend, this week, this month, the next 7, 30, or 60 days — and has a section for events under $100. The page showed selections of events in Pompano Beach, Florida, with venues such as Hard Rock Stadium, Kaseya Center, and Hard Rock Live - Seminole Hard Rock Hotel and Casino.

Recognition and presence

Vivid Seats was named No. 1 in the ticketing category on Newsweek's list of Best Customer Service Companies for three years straight, according to the company itself. The company also publishes a blog with information about tours, tickets, and event news.

Services for sellers and partners

In addition to buying, the platform offers services to sell tickets, an affiliate program, and partner collaborations. Users can purchase gift cards and access discounts through ID.me. The company also operates its own mobile app.