Software Company · Pleasanton, California, United States

Vagaro

Vagaro is an all-in-one software platform for beauty, wellness, fitness, and service businesses, enabling online booking, appointment and payment management, and connecting professionals with clients.

About Vagaro

Vagaro: management software for beauty, wellness, and fitness

Vagaro is an all-in-one software platform aimed at businesses in the beauty, wellness, fitness, and service industries. The company presents itself as a provider of tools for professionals in these fields to simplify their operations, connect with their clients, and grow sustainably. According to its own description, more than 100,000 businesses use the platform daily, and 220,000 professionals rely on it.

Business management features

The platform integrates a set of tools that cover online booking, calendar, payments, website creation (MySite), forms, reports, and access to financing through Vagaro Capital. It also offers a branded app (Branded App) and a customer service offering called White Glove Service. These features are designed for businesses of different scales, from independent operators to multi-location brands.

Payment products and point of sale

Vagaro sells payment devices including PayPro, PayPro Mini, PayPro Duo, card reader, Pay Swivel stand, QR scanner, receipt printer, and cash drawer. The company also offers Vagaro Merchant Services, presented as a registered ISO of PNC Bank, N.A., Pittsburgh, PA. The site indicated a promotion for a free card reader when signing up for Vagaro Merchant Services, with processing rates as low as 2.2% and a subscription plan of $23.99 per month (list price $30), subject to terms and conditions.

For professionals and for clients

The platform is structured in two parts: one for businesses and one for consumers. Professionals can create a free account to manage bookings and access the software's features. Clients, in turn, can search for businesses, read and post reviews, and book appointments online 24/7 for services such as haircuts, coloring, nail care, skin care, massages, makeup, personal trainers, yoga, Pilates, and more. The search allows filtering by type of service (at business, mobile service, or live stream), class duration, distance, services, language, and payment methods.

Live classes and services offering

In addition to traditional appointments, Vagaro allows booking live classes and sessions. The platform shows categories such as weight training, zumba, bootcamp, martial arts, barre, Gyrotonic, Gyrokinesis, aerobics, step, TR-X suspension training, resistance band training, aqua aerobics, fitness for older adults, prenatal classes, horseback riding, tai chi, kickboxing, and pole dance. An example of a listed class was a 60-minute Vinyasa Flow yoga session, streamed live, with a specific date and time and a price of $15.99.

Daily deals and promotions

The site includes a daily deals section with discounts on salon and spa services. Among the examples shown were discounts of up to 15% on hair services, hair extensions, locs services, laser hair removal, threading, facials, and nails, at businesses located in Florida cities such as Sunrise, Plantation, Fort Lauderdale, Lauderhill, and Lauderdale Lakes. A teen facial was also offered for $99 (original price $170) and a lymphatic drainage facial for $100 (original price $130).

Presence and reach

Vagaro operates in the United States, United Kingdom, Australia, and Canada, according to the site's location selector. The company is headquartered in Pleasanton, California, at 4430 Rosewood Drive, Suite 500, zip code 94588. The website is vagaro.com and offers sales and support through specific phone numbers and emails.

Location and contact

4430 Rosewood Drive, Suite 500, Pleasanton, CA 94588

In brief

Booking and management software for beauty and wellness