Frontier Airlines

Frontier Airlines, low-cost airline headquartered in Denver

Frontier Airlines is an American airline headquartered in Denver, Colorado. Its proposition is built around low fares and an optional-services model, under the slogan the company itself uses in its communications: "Low Fares Done Right". The company presents itself as an option aimed at travelers who prioritize price and flexibility to configure their own trip.

Fleet and network reach

The airline operates more than 100 Airbus A320 family aircraft and states it has the largest A320neo fleet in the Americas. Its network covers approximately 120 destinations in the United States, the Caribbean, Mexico and Central America. The company also has more than 140 new Airbus planes on order, which according to its own information supports its growth plans.

Passenger services

Frontier's site groups the usual trip management tools: flight booking, check-in, flight status lookup and purchase of optional services. The mobile app allows adding bags and seats, checking in and getting the boarding pass. The company also sells packages that combine flights and other components, as well as hotel bookings, car rentals and activities, with discounts advertised on base car rental rates through Avis and Budget.

Loyalty program and fare products

Frontier Miles is the airline's frequent flyer program, free to join and with exclusive benefits for those who fly with the company. The site advertises the possibility of earning up to 60,000 miles after qualifying account activity, as well as an associated credit card, the Frontier Airlines World Mastercard. Among its products, the GoWild Pass stands out, a pass that allows unlimited flights during fall and winter for a single advertised fare of $249, with a payment of $0.01 per segment plus taxes and fees, and valid for travel from purchase through February 28, 2027. The company also offers Disruption Assistance, an optional service that allows rebooking on any airline or requesting a full refund if the flight is delayed two hours or more or canceled on the day of departure, while keeping the original itinerary.

Sustainability and fleet

Frontier presents itself as "America's Greenest Airline" and attributes to its seating configuration, its weight-reduction initiatives and its modern fleet an average fuel savings of 43% compared to other U.S. airlines. That calculation is based on Frontier's fuel consumption per seat-mile in 2019 compared with the weighted average of major U.S. airlines. The company links this efficiency to Pratt & Whitney GTF engines.

Brand image and own programs

Each Frontier aircraft features a different animal on its tail, a signature with which the company says it contributes to the conservation of North American species. The airline also maintains the DISCOUNT DEN travel club, which allows children 14 and younger to fly free on flights that meet the program's conditions, and an official store with brand merchandise, including apparel with its plane tails. The Travel Tails blog gathers content on travel tips, news and destinations.