FilterTime

FilterTime: Home Air Filter Subscription

FilterTime is a home air filter subscription service that ships filters directly to the customer's door on their chosen schedule. The company was founded by former NASCAR driver Blake Koch, who later partnered with Dale Earnhardt Jr. to help grow the project. The idea is to eliminate the need to remember to buy and change filters regularly by receiving an automatic order at home.

How the Service Works

The process has three steps: the customer selects the type of filter they need, sets the delivery frequency — and can even set a future start date if they don't need them right away — and receives a box of new filters at their door, which serves as a reminder to replace them. The company notes that most manufacturers recommend changing the filter every 90 days, and that this interval should be shortened in homes with pets or allergy sufferers.

Filter Catalog and Sizes

FilterTime sells filters for residential and commercial applications, with a wide variety of sizes and MERV ratings. The catalog includes standard 1- and 2-inch filters, 3- to 5-inch box filters, and RV filters. The company states it carries the most common sizes as well as hard-to-find sizes, and also offers the option of custom-made filters.

Filters are organized by MERV rating:

• MERV 8: a cost-effective option ideal for most home applications, with the highest airflow and adequate filtration of pollen, dust, mold, dust mites, and bacteria.
• MERV 11: a higher-capacity alternative that captures particles as small as 1 micron while maintaining good airflow.
• MERV 13: available in the catalog as a superior filtration option.

The published size selection ranges from sizes like 8x24x1 or 10x10x1 to large formats like 25x30x1, including intermediate sizes and fractions such as 17 1/2x17 1/2x1 or 23 1/2x23 1/2x1, in thicknesses of 1, 2, 3, 4, and 5 inches depending on the model.

Customer Profile and Business Programs

The service is aimed at homeowners, but the company also serves commercial applications. It offers specific programs for property management, HVAC partners, and business accounts, indicating that it serves both individuals and professionals and property managers.

Guarantee and Service Terms

FilterTime offers free shipping and the ability to cancel your subscription at any time. For first purchases, it offers a full money-back guarantee within the first 100 days from the initial order, no questions asked; refunds are handled by email or from the user's account. The company also sells its products in bulk.

Manufacturing and Origin

The filters are presented as Made in the USA, a fact the company highlights regularly in its communications. The brand uses the slogan "Don't Worry, Breathe Happy" and maintains a customer community identified by the hashtag #TEAMFILTERTIME, which includes racing figures such as Blake Koch and Dale Earnhardt Jr.