Reframe

Reframe, a neuroscience app to change your relationship with alcohol

Reframe is an app developed by Glucobit Inc. that presents itself as a comprehensive platform to reduce or quit alcohol consumption. Its approach combines an evidence-based behavior change program, practical tools, and a supportive community, with the goal of helping users build healthier drinking habits. The company states that its approach is based on neuroscience and was developed with the collaboration of hundreds of mental health and medical experts.

Evidence-based and neuroscience-driven program

The core of Reframe is an exclusive alcohol reduction program that, according to the company, has been developed by mental health and medical specialists. The app offers daily tasks to learn something new every day and provides in-depth courses —recorded and live— on various aspects related to building a meaningful life while reducing consumption. The company claims that, even compared to other apps, Reframe users reported a significant decrease in alcohol consumption, and that 91% of them noticed a substantial reduction in alcohol use within three months.

Private community and support tools

Reframe includes a private community available 24/7, where users can celebrate milestones, give and receive support, or participate in specialized groups such as forums for LGBTQIA+ individuals or parents. Additionally, the app offers a set of tools designed to help manage cravings, such as meditations, games to keep your hands busy, and other utilities accessible with a tap.

Reach and adoption

According to data published by the company, as of August 2025 the app had accumulated over 4,500,000 downloads, more than 52,000 five-star reviews, and over 100,000,000 drinks eliminated. The company states that it has helped tens of thousands of people worldwide make lasting changes to their drinking habits.

Informational resources and complementary tools

Reframe's website includes a blog with articles on topics such as the effects of alcohol on the body, strategies to reduce consumption, non-alcoholic cocktail recipes, and comparisons with other apps. It also offers self-assessment quizzes, calculators for alcohol-related spending and calories, and a FAQ section. The company clarifies that Reframe is not designed to treat alcohol use disorder (AUD) and refers to NIH resources for those who need help related to that condition.

Services for professionals and businesses

Reframe offers specific programs for therapists, businesses, and partnerships, aimed at integrating its approach into professional and organizational contexts.

Location and contact

6120 Windward Pkwy, #165, Alpharetta, GA 30005