Allstate Protection Plans

Allstate Protection Plans: protection plans for electronics, appliances, and furniture

Allstate Protection Plans, formerly known as SquareTrade, is a company founded in 1999 that operates in the product protection plan sector. Its business focuses on offering coverage for phones, electronics, appliances, furniture, and other consumer goods, both through retailers and directly to users.

The company presents itself as an alternative to traditional extended warranties, with a focus on technological innovation and customer service. According to its own communications, more than 70% of consumers prefer its plans over those of competitors, and more than 140 million customers trust them. These figures come from a brand interaction study conducted by the company itself in February 2021.

Services for plan holders

Customers with an active plan can register their plan, file a claim, contact technical support, and access other help services. The company offers online claims available 24 hours a day, 7 days a week, and technical service that includes same-day phone repairs and one-visit in-home appointments whenever possible.

Claims management and technical support are designed to resolve issues quickly and hassle-free, according to the company's own description.

Collaboration with retailers and mobile carriers

Allstate Protection Plans markets its plans through retailers and mobile carriers. The company states that its plans are available at many of North America's leading retailers, both in physical stores and online. It also maintains partnerships with retailers and mobile carriers in Europe, Japan, and Australia.

For business partners, the company offers the possibility of incorporating protection plans into their product offerings, and for suppliers, programs to grow their business.

Allstate backing and track record

Allstate Protection Plans is part of Allstate, a company with more than 90 years of experience in protecting people and property. This backing is presented as a guarantee of stability for customers who purchase a plan.

The company originated as SquareTrade, founded in 1999, and adopted its current name after its integration into Allstate. Its corporate headquarters is identified as SquareTrade, Inc., according to the website's copyright notice.

Awards and corporate culture

The company has received awards for its customer service, including the 2024 TWICE VIP Award in the Service: Extended Warranty category, and a 2023 Gold Award for customer service in insurance. These accolades add to other previous recognitions in the same category.

Regarding its corporate culture, the company declares values such as customer obsession, innovation, entrepreneurial spirit, integrity, and putting people first. Its stated mission is to help people enjoy the products they love and trust.

Commitment to sustainability

Allstate Protection Plans links its business to sustainability, arguing that by extending the useful life of products and improving their operation, it helps reduce waste. The company states it has more than 140 million active plans and constantly seeks new ways to be more sustainable in all its operations.

Publications and damage analysis

The company maintains a blog where it publishes studies and tips on product damage. Featured content includes surveys on accidental furniture damage, smartphone durability analyses, and tips for saving energy on appliances. These materials are part of its communication and industry analysis strategy.