EQi

EQi, a British self-directed investment platform

EQi is the trading name under which Equiniti Financial Services Limited operates, a company registered in England and Wales with number 6208699, authorised and regulated by the UK Financial Conduct Authority and a member of the London Stock Exchange. Its registered office is at Highdown House, Yeoman Way, Worthing, West Sussex BN99 3HH, and it is part of the Equiniti Group. The company presents itself as one of the largest execution-only brokers in the UK.

Accounts and investment products

The offering is structured around several types of account with UK tax advantages. The ISA account allows you to invest up to £20,000 per year with tax advantages and access to your money at any time. The Lifetime ISA is available to those aged 18 to 39, accepts contributions of up to £4,000 per year and the government adds a 25% bonus up to a maximum of £1,000. The Self-Invested Personal Pension (SIPP) offers greater control and access to a wider range of investment options with tax advantages. The Dealing Account is designed for individuals or groups of up to four people and gives access to global investments without restrictions.

The platform also covers the management of Child Trust Fund accounts, including maturity management and associated forms, as well as the transfer of Sharesave plans and joining from Shareview.

Available instruments

The investment catalogue covers stocks and shares, investment funds, ETFs, investment trusts and fixed income. The website includes specific search tools for stocks and funds, explanatory sections on share certificates and guides on each type of product. In addition, you can follow IPOs, new issues and placings.

Tools and account management

EQi provides its clients with pension and investment calculators, watchlists, account funding, regular investing, investment income management, limit and stop orders, and corporate actions tracking. The platform includes market data with indices such as the Cboe UK 100, Cboe UK 250 and Cboe UK Small Companies, along with lists of top risers and fallers.

Educational and editorial resources

The company maintains a content library for beginner and experienced investors: guides on what DIY investing is, basics, investment strategies, ethical investing, market uncertainty and international investing. It also organises resources by life stage, from investing in your 20s and 30s to preparing for retirement and retirement income. In the editorial section, it collaborates with publications such as DIY Investor Magazine and Saver to Investor, and publishes its own content such as EQi explains, The Smart Money and EQi market commentary, as well as a podcast.

Service model and warnings

EQi does not provide investment advice: it operates as an execution-only broker, so it refers those unsure about the suitability of a product to independent financial advice. The website itself warns that the value of investments can go down as well as up and that investors may get back less than they invested, and reminds that the tax treatment of ISAs, SIPPs and Lifetime ISAs depends on individual circumstances and may change in the future.

Location and contact

Highdown House, Yeoman Way, Worthing, West Sussex BN99 3HH