FocalAgent

FocalAgent: visual content and marketing for UK estate agents

FocalAgent presents itself as a visual content partner for estate agents in the UK. Its activity combines professional property photography, floor plans, promotional videos, 360° virtual tours and aerial drone photography, with the aim of improving property marketing materials. The company claims to have the UK's largest network of professional property photographers, supported by in-house editors.

Photography and floor plan services

The service catalogue includes professional property photography, professional floor plans, elevated photography (from higher angles), drone photography and video, property videos and 360° virtual tours. Floor plans can be measured by photographers on site or developed in-house with advanced room scanning technology. The company cites a 52% increase in click-through rate attributed to its floor plans.

Video and virtual tours

Promotional videos are produced with professional post-production and aim to showcase both the property and local points of interest. 360° virtual tours are created with Matterport and Vieweet technology, allowing buyers to explore the home immersively.

Performance data

According to 2022 data cited by the company, covering 2,331,408 properties, properties with a FocalAgent marketing pack are 39.4% more likely to complete a sale and achieve a 1.63% higher selling price, representing an average of £5,982 more for the vendor. The company states that these data were compiled and externally verified.

Leadership team

The leadership team is headed by Lee Wainwright as Chief Executive Officer, with more than twenty years of experience in the estate agency sector. Ben Quiney is Chief Business Development Officer and co-founder, responsible for revenue, growth, customer acquisition and retention, as well as expansion into new markets and partnerships. Matt Gates, co-founder and Chief Technology Officer, with more than 27 years of experience, leads the team of developers and designers. Karl Meier is Chief Financial Officer, with twenty years in senior financial roles in retail, e-commerce and consumer goods. Emma Jenner, Key Account Manager, has 14 years in the estate agency sector and almost a decade managing key accounts. Nathan Penn, New Business Manager, brings more than 20 years in the estate agency sector, including experience as an estate agent at corporate and independent agencies.

Operations and support

The company manages orders through its own platform, Focal Hub, which allows clients to place orders, track them and receive support. Photographers usually contact the keyholder on the same day the order is placed or the following day. Sample photos are normally returned the same evening as the appointment or the following morning, and final photos are delivered within 9 hours of selection. Floor plans can be amended using an online editor accessible from the property page in the hub. Photographer allocation is done automatically based on proximity and availability, although it is possible to request a specific photographer if their postcode prefix matches the property location.

Integrations and other products

FocalAgent offers integrations with estate agency systems and has developed GDPR software. It also provides services for commercial properties. The company also publishes a blog with content aimed at estate agents, such as the analysis of when to hire a professional photographer versus taking photos yourself.