Parallel

Parallel, Shopify Plus agency for B2B commerce in the UK and Europe

Parallel is an agency that designs, builds and grows Shopify and Shopify Plus stores for businesses in the UK and Europe. Its offering ranges from creating new stores and redesigns to migrations from other platforms, wholesale and B2B commerce, ERP integrations and post-launch support and growth services. The company works with retail and wholesale teams, and also with businesses in the United States.

Main services

The agency structures its activity around six areas: custom Shopify store design and build, Shopify migrations, B2B commerce, apps and integrations, support and growth, and a growth subscription. Projects usually start through one of these routes and expand to the others as the store evolves.

• Design and build: custom Shopify stores with structure, content and launch support.
• Migrations: moving to Shopify from Magento, WooCommerce, Wix and custom platforms, without losing customers, orders or search equity.
• B2B commerce: trade pricing, reorder tools and wholesale portals that buyers can manage without calling the office.
• Apps and integrations: custom Shopify apps and ERP connections with Business Central, Odoo, NetSuite, SAP and Sage to keep stock, prices and orders consistent.
• Support and growth: monitoring, improvements and ongoing implementation after launch.
• Growth subscription: a senior Shopify team with unlimited requests, without the need to hire full-time.

Published projects and results

The agency's website features several case studies of live stores. These include a collectibles retailer with over 4,000 products and a launch at Comic Con; a streetwear store that went from 0.8% to 4.6% conversion; a food wholesaler that increased customer onboarding by over 500%; a cricket club whose orders grew by more than 300% after launch; and a heritage knitwear brand with double-digit conversion. Forty Clothing is also mentioned, having taken online sales to half of its retail business, and Bosie, which replaced a Wix store and now sells in the UK and the US.

Integrations and systems

Parallel connects the store with business management systems so that stock, prices and orders remain reliable. The agency works with Business Central, Odoo, NetSuite, SAP and Sage, as well as developing custom Shopify apps. It notes that consistency between these systems is key to ensuring the store does not provide incorrect information.

Support and Growth subscription

Post-launch support is presented as a continuation of the project, not as a final delivery. The agency offers monthly packages from £400 per month, with options at £1,000 and £2,000 per month depending on the volume of improvements. The Growth subscription, from £3,000 per month and with no contract, includes unlimited requests, monthly planning, a conversion backlog and the option to pause or cancel with 30 days' notice. Most tasks are completed within one to three working days.

Team and way of working

The company highlights that clients work directly with the people who build the store, with no intermediaries. Matthew Collins is listed as the main contact and the agency states that projects are not passed to account managers who were not involved in the work. The first conversation is intended to address the problem in its messiest form and advise whether a build, a migration or a support service is the right start.

Timelines and scope of work

According to published information, a focused store usually takes between eight and fourteen weeks, while a wholesale migration with ERP can take longer. Parallel works with both Shopify and Shopify Plus; the latter is recommended when company accounts, more complex checkout rules or a larger operation are needed.