Expand Holidays

Expand Holidays is a UK travel agency founded in 2024 by Adam Swift and Sam Lancashire. The company was created to put personal advice and first-hand travel experience ahead of standardized booking. Its founders say Adam has visited more than 100 countries and Sam brings two decades in the airline industry; they draw on that experience when shaping each proposal.

The service focuses on building tailor-made vacations around a traveler’s priorities: destination, pace, comfort level, and the kind of experience they want. The agency works with a network of established operators and brands, including Jet2, TUI, Kuoni, Abercrombie & Kent, and Club Med. It also mentions Eurostar city breaks, while its cruise offering spans several styles of travel.

Southern Africa is a major part of its portfolio, with safaris and itineraries in Namibia, Botswana, South Africa, and Zimbabwe. The agency says it combines destinations and accommodations around the kind of trip each client has in mind rather than relying on one fixed itinerary. Personal consultations let travelers discuss duration, stops, and services before confirming a booking.

The Greek islands are another focus, with options ranging from upscale resorts to villas and apartments. That variety supports beach stays with different levels of independence and service. The company invites couples to discuss their preferences when choosing an island, accommodations, and pace, and to coordinate the stay with flights or other trip components where appropriate.

For cruises, Expand Holidays highlights Virgin Voyages’ adults-only sailings and also works with Royal Caribbean and Cunard. That mix can cover everything from a contemporary onboard atmosphere to cruise lines with different itineraries and formats. The agency presents itself as a booking and advisory service; specific options depend on dates, suppliers, and each trip’s terms.

Adult couples and people in the DINK—dual income, no kids—stage are a priority audience, although the company says it plans vacations for anyone who loves to travel. Its pitch centers on comfort, personal advice, and carefully chosen experiences, with room to share ideas before settling on an itinerary. The agency also says recommendations and word of mouth are an important part of how it connects with travelers.

Expand Holidays identifies itself as a Travel Trust Association member, number X3125, and an ATOL license holder, number 12762. The agency’s own notice says ATOL protection applies to some flight-inclusive packages, not every service; the certificate for each booking determines which components are covered. It handles trip inquiries and itinerary requests through its sales team.