EE

EE, mobile, fibre and TV operator in the UK

EE presents itself as a UK telecommunications operator that sells mobile telephony, fibre broadband, television and technology products. Its catalogue combines phone plans, device sales, device insurance and entertainment services, with an offering that the company itself describes as the UK's best-rated mobile network for 5G.

Mobile telephony and data plans

The company offers mobile phone plans with different data allowances and contract options. Among the options shown on the site are 5GB, 25GB, 30GB, 125GB and 150GB plans, as well as unlimited data plans. Some of the latter are advertised at £23 and £36 a month, and the £36 plan includes an Apple One subscription. It also sells pay as you go plans, called Saver Plans, from £9 a month, and a SIM-only option.

The company highlights the availability of SIMs focused on child safety, which it presents as designed to protect children on any smartphone.

Devices and technology

The device catalogue includes models from Apple, Samsung and Google. Among the products advertised are the iPhone 18 Pro, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 16, iPhone Duo, AirPods 5, Apple Watch Series 12, Apple Watch Ultra 4 and MacBook computers with M5 chip. From Samsung, it offers the Galaxy S26 FE, Galaxy S26 Ultra, Galaxy A37 5G and Galaxy Z Fold8, along with accessories such as the Galaxy Watch8, Galaxy Tab S10 Lite and Galaxy Tab A11. From Google, it sells the Pixel 10a, with a Fitbit Charge 6 for £1 in one of the promotions.

The company also sells consoles and video games, such as the 1TB Xbox Series X with an £80 gift card and the game Grand Theft Auto VI, and the 825GB PlayStation 5 Slim digital edition with the same title. It also offers insurance for technology devices from £15.99 a month, with a single-device cover option from 99p a month.

Broadband, TV and bundles

In broadband, EE sells fibre up to 1.6 Gbps. The site shows three main speeds: 150 Mbps, 900 Mbps and 1.6 Gbps, with monthly prices of £25.99, £31.99 and £40.99 respectively, on 24-month contracts and with varying activation fees. The company notes that full fibre is the UK's most reliable broadband technology.

The TV offering includes an entertainment package for £10 a month, with access to platforms such as Netflix, NOW for Sky channels, HBO Max and Apple TV. The company groups its services under the EE One proposition, which combines mobile, broadband and TV in packages aimed at different profiles: entertainment, family, gaming and working from home.

Loyalty programme and additional services

EE One Up is the rewards programme exclusive to EE One customers, with weekly perks and special experiences accessed through the company's app. The app also allows you to manage your account, share data and control the broadband service.

The company offers a switching service that credits up to £300 to the customer's account to cover possible penalties from the original provider, and a buyback programme for used devices such as laptops, phones and tablets.

Financing and commercial terms

EE offers its own financing, EE Finance, to spread the cost of devices over 24 months at 0% representative APR. The prices of the plans and devices shown on the site include promotional amounts and planned revisions for March 2027 and March 2028, as well as launch and pre-order offers for products such as the iPhone Duo, available to pre-order from 16 October at 1pm.