Better

Better: business communications over VoIP and broadband

Better is a business communications company that offers VoIP phone systems and broadband for businesses, along with a set of features focused on continuity, collaboration, and productivity. Its proposition is built around the reliability of phone and internet service, and the integration of channels and remote working tools.

Key system features

The company's offering includes several capabilities presented as a core part of its proposition:

• On-Hold Marketing: targeted custom messages that inform and add value to callers waiting on the line, professional-grade background music, and message scheduling, plus configurable auto-attendants.
• CRM Integration: automatic access to customer files and notes when they call, with the aim of speeding up service and preventing identification errors.
• Softphone App: turns any device into a working phone line, with real-time collaboration with remote teams, availability tracking, instant group calls, and file sharing.
• Call Reporting: real-time analytics on every call to identify trends and optimise workflows and accountability.
• Call Recording: call reviews for employee training, records for regulatory compliance, and dispute resolution with documented communications.

WhatsApp integration and remote working

Among the features the company highlights are WhatsApp integration and remote working solutions, presented as tools to improve connectivity and business growth. The company also mentions business broadband as part of its offering, alongside VoIP phone systems.

Approach and positioning

Better presents itself as a provider focused on continuity, collaboration, and productivity in business communications, with the stated aim of simplifying and making phone and internet systems easier and more convenient for its clients. The company states it has trusted partners, although the material does not specify which ones.