OSIM UK

OSIM UK: massage and wellness for the home

OSIM UK is the British operation of the OSIM brand, dedicated to the sale of massage and wellness products. Its catalogue includes massage chairs, massage sofas, gaming chairs, upper and lower body massagers, portable massagers, air purifiers, a beauty line and innovative fitness equipment. The company presents itself as a global brand of healthy lifestyle products and states that it has received numerous awards for brand, product design and business collaborations.

Product catalogue

The range is organised into several families. In massage chairs, models include uLove 3, uDeluxe Max, uDream Pro, Invisible Massage Chair, uDivine V3 and the uLove Entertainment Stand. The massage sofa line includes uDiva 3 Plus and uDiva SOFA. In gaming chairs, the uErgoh Ergonomic Chair is available.

Upper body massagers comprise uCozy 3D, uJolly Sync and uJolly. Lower body massagers include uPhoria Sync and uSqueez 2. Portable massagers include uPamper Lite, uVision 3, uNek Plus Neck Massager, uZap Warm Vibrating Abdominal Massager, uCozy Delite Upper Body Massager, uCozy X4 Versatile Body Massager, uJolly Mini Full Back Massager, uVizion Air 2 Eye Massager and uGun 360 Massage Gun. The air purifier section offers uMist Aroma. The beauty line includes uGlow Eye and uGlow Guasha Vibrating Guasha Massager. In innovative fitness, uZap Body and uZap Foot are listed.

Recognition and design

The company highlights several awards obtained by its products. The uLove 3 Well-Being Chair, designed by Pininfarina, received a Red Dot Design Award in 2023 and uses artificial intelligence science to measure, monitor and manage stress. The uDiva 3 won a Contemporary Good Design Award in 2022 and is presented as the world's first smart sofa designed for working, playing and resting, with eight transformations. The uDream, awarded a Red Dot Design Award in 2021, is described as the first five-sense holistic well-being chair, with functions to measure, monitor and manage stress levels over time.

History and brand philosophy

According to company information, OSIM was founded in 1979 and its name derives from that of its founder, Ron Sim, with the "O" symbolising the globe. The brand defines itself as customer-centric and focused on inspiring well-being. Its stated vision is to become the global leader in healthy lifestyle products, and its mission is to bring that lifestyle closer to customers. The company states that it is the number 1 healthy lifestyle brand in Asia.

Customer support services

OSIM UK offers advice services through well-being consultants, as well as the possibility of booking an appointment at its showroom. It also has customer service for enquiries, FAQs, store locator, finance, warranty, delivery and returns, and a trade-in programme. The company also manages a rental programme and a partners programme, and maintains a blog and an email newsletter.