Frames.co.uk

Frames.co.uk, custom framing manufactured in the UK

Frames.co.uk is the trading name of In The Frame (Manchester) Ltd., a company dedicated to the manufacture and sale of photo and picture frames. The firm produces made-to-measure frames, standard-sized frames, mounts and poster frames, and markets its catalogue primarily through its online store. According to its own presentation, it has been manufacturing frames for over 33 years and states that all made-to-measure frames, those from the size finder and mounts are manufactured in the UK.

Catalogue: made-to-measure, standard sizes and mounts

The site organises its offering into several product lines:

• Made-to-measure frames: a configurator allows you to enter exact dimensions and choose style, colour and border type. The company states that these frames are manufactured in the UK.
• Any-size frames: a smart search allows filtering by size, colour, border style and border colour; all frames in this search are available in any size.
• Standard-sized frames: wall and tabletop frames in wood, aluminium and plastic finishes.
• Mounts: cut to measure in various colours; the website explains that the mount is cut slightly smaller than the stated size and overlaps the artwork by 4 mm on each side, so the overall size is 8 mm smaller in width and height.
• Poster frames: in aluminium and wood, in various sizes and colours.
• Swept-style frames: a line of elegant frames in various sizes, colours and styles, which the company presents as suitable for wedding photographs.
• Photo frames: for wall and tabletop, in various styles and colours.

The catalogue also includes the option to order frame samples before commissioning a made-to-measure frame.

Manufacturing and quality control

The company maintains that it uses automated machinery for most of its production to ensure that measurements match the order exactly, and that it uses selected materials tested over its more than three decades of activity. It states that it has a large team of trained framers and notes that some of the country's largest art galleries have praised the quality of its frames. The firm attributes its prices to the purchase of materials at wholesale derived from annual manufacturing volume, and offers to match or beat any competitor's quote for comparable products.

Shipping, delivery and customer service

Frames.co.uk ships to the UK and Europe. Shipping is free in the UK for orders over £50 and in Europe from £75, excluding some postcodes and countries. The company communicates order progress by text message at no cost and notifies by SMS and email of a one-hour delivery window on the morning of delivery, with the option to reply to provide instructions or change the day. Quantity discounts allow savings of up to 50% when buying multiple frames in the same order. Telephone support is available Monday to Friday and the company accepts major credit and debit cards, as well as PayPal and PayPal Credit.

Editorial activity and customer resources

The website includes a framing blog, measuring guides, FAQs, online order tracking and a mount replacement service. It also offers a rewards programme and business services, including a developer API and a white-label option. The company invites customers to post photos of their frames on its Facebook page for a chance to win back the cost of their order.

Reviews and company size

The site displays over 46,000 reviews collected by an independent third party, Trustpilot, and states that it has over 750,000 customers and an average five-star rating. The company presents itself as a manufacturer of over one million frames. These figures and ratings come from its own communication and the review platform it cites.

Location and contact

56 Ashfield Road, Sale, Cheshire, M33 7DT · Phone: 0161 962 5573 · Email: sales@frames.co.uk