Selro

Selro: multichannel management software for e-commerce sellers

Selro is a British company based in Reading, Berkshire, that develops a multichannel inventory and order management platform aimed at small and medium-sized e-commerce sellers. Founded in 2012, its stated goal is to bring together the tools needed to start and grow a business selling across multiple channels. The company says it has more than 300 customers and processes more than 150,000 orders a day.

Inventory and listings across multiple channels

The platform allows retail inventory to be managed centrally across different marketplaces and e-commerce stores. It includes listing across multiple channels and automating that process. According to the company, it supports more than 60 sales channels, including Amazon, eBay and Shopify, and includes integration with the Temu marketplace.

Order management and shipping

The system centralises the management and fulfilment of orders from the different channels. The company presents this feature as a way to reduce the time spent processing orders. Courier integration allows shipping labels from several carriers to be created and printed and fulfilment details to be sent to sales channels automatically.

Accounting and marketing integrations

Selro automates the transfer of accounting data with QuickBooks, Xero, Sage Online and Kashflow: sales receipts are generated in the accounting system from orders from the sales channels. The platform also offers integration with email marketing software and EPOS systems, as well as an open API to connect sales channels with a business's internal systems.

Reporting and business insights

The business reporting tool is aimed at identifying opportunities to increase sales and at making it easier to manage and grow the business. The company presents it as a way to gain insight into operational performance.

Support and training resources

Selro offers support resources for its users, such as user guides, video tutorials, Selro system training, a support centre, on-demand webinars and a seller forum. It also maintains an e-commerce blog and an FAQ section.

Recognition in the eBay ecosystem

The company states that it has received the Bronze Solution Provider award for its work helping sellers who operate on eBay through its integration with that platform.

Location and contact

450 Brook Drive, Green Park, Reading RG2 6UU, UK · Email: support@selro.com