Barking Heads & Meowing Heads

Barking Heads & Meowing Heads, natural food for dogs and cats

Barking Heads & Meowing Heads is a British pet food brand that sells a range of dry and wet food for dogs and cats, with formulas adapted to different life stages and specific needs. The company presents itself as a company focused on dogs and cats and on what goes into their bowls, and operates mainly through its online store.

Recipes and composition

The brand states that its recipes contain at least 50% meat or fish, along with freshly prepared natural ingredients, and that they do not include additives or fillers. According to its description, they are made with human-grade ingredients from farmers that the company says it knows and trusts. The company states that its recipes are approved by veterinarians and that they are made in its own fresh ingredient kitchen in the United Kingdom, which they describe as carbon negative.

Range for dogs

The dog catalogue is organised into several lines. The All Hounder range includes recipes such as Bowl Lickin' Goodness chicken and lamb, Hair Necessities salmon, Tummy Loving Care fish and Fuss Pot duck. This line also includes Fat Dog Slim, a light chicken formula; Golden Years, for senior dogs; and Puppy Days, turkey for puppies. The brand also distinguishes specific products by size or need, such as Little Paws for small breeds and Big Foot for large breeds, as well as a grain-free line. The offer is completed with wet food, combined packs of dry and wet food and multi-product bundles.

Range for cats

For cats, the company sells dry food for adults, kittens, seniors and for weight control, as well as wet food for all stages and packs and bundles of products. The brand also offers a points programme called Meowing Rewards for this category.

Subscription, rewards and online shopping

The store allows you to set up a personalised subscription with discounts of up to 20% on each order. The Barking Rewards programme allows you to accumulate points and redeem them for discounts, gifts and prizes, and initial registration gives 50 points. The company also offers a referral programme: the referrer gets £15 and the referred person gets 40% off. Shipping is free from £40 purchase, with next-day delivery for orders placed before 19:00 Monday to Friday and before 14:00 on Saturdays and Sundays.

Informative content and advice

The site includes a blog with articles on nutrition and animal care, such as dry eye in dogs, food for working dogs or whether it is a good idea to give cheese to dogs. The brand has the collaboration of veterinarian Dr. Scott Miller and dog trainer Adem Fehmi, and publishes its own guides, including one for puppies and another on food for overweight dogs. It also offers a quiz to help choose the most suitable product for each pet and a frequently asked questions section.

Customer service and trade customers

The company has a customer service channel and a specific channel for professional or trade customers. Its purchase policy includes terms of sale, privacy policies, cookies, delivery and returns, as well as the terms of the loyalty programme.