Wealthify

Wealthify: managed investment and savings in the UK

Wealthify is a British investment and savings platform that manages fund portfolios on behalf of its clients. Founded in May 2014 and authorised by the Financial Conduct Authority (FCA) in October 2015, it launched its Stocks and Shares ISA and General Investment Account products to the public in April 2016. The company, with its registered office in Penarth (UK), presents itself as a service that combines expert management with a simple user interface.

Investment and savings products

Wealthify's range includes several investment and savings products, presented as a range of options for different financial goals:

• Stocks and Shares ISA: allows you to invest up to £20,000 a year without paying capital gains tax or income tax on the money as it grows. Withdrawn money can be paid back in the same tax year without affecting your annual allowance, and withdrawals carry no penalty.
• Managed Personal Pension: makes it possible to combine previous pensions into a single pot to make them easier to track and manage. It includes an automatic 25% top-up on further contributions and reduced fees on balances over £100,000.
• Junior Stocks and Shares ISA: allows you to invest up to £9,000 a year per child without paying tax on growth. Family and friends can contribute directly, and it is possible to transfer another Junior ISA or a Child Trust Fund to Wealthify's Junior ISA.
• Instant Access Savings Account: offers an interest rate of 3.35% AER / 3.30% gross p.a. (variable), with a minimum deposit of £1,000 and no upper limit. The rate tracks the Bank of England base rate minus a margin (currently 0.45%).
• Cash ISA: offers 3.35% AER / 3.30% tax-free p.a. (variable), paid monthly. It allows you to save up to £20,000 a year without paying tax on the interest, with access to your money at any time and the ability to withdraw and replace funds without affecting your annual ISA allowance.

The Instant Access Savings Account and the Cash ISA are offered in collaboration with ClearBank, which provides the account while Wealthify handles day-to-day servicing and acts as manager of the Cash ISA.

Investment styles and themes

Clients can choose between different investment styles, from Cautious to Adventurous, and between two themes: Original or Ethical. Based on that selection, Wealthify's investment team manages the portfolio. The company introduced ethical investment options in August 2018.

Growth and corporate backing

Wealthify has experienced continued growth since its founding. In March 2017 it launched its mobile app; in October 2017 Aviva became its financial backer and in June 2020 it became wholly owned by Aviva. In January 2019 the Junior ISA was launched, in November 2019 the refer-a-friend programme and in February 2020 personal pensions (SIPP). The collaboration with ClearBank for the Instant Access Savings Account began in February 2024, and the Cash ISA was launched in December 2024.

Aviva, one of the UK's largest financial services groups, with more than 325 years of history, holds a majority stake in Wealthify. The company operates independently within the group, which according to its presentation allows it to combine innovation in smart investing with the security of established backing.

Mobile app and customer service

Wealthify offers an app for iOS and Android devices, compatible with Face ID and Touch ID, which allows users to make contributions and track their investments. The company also provides UK-based customer support and has received industry recognition, although this is not detailed in the available information.

Regulation and nature of the service

Wealthify Limited is authorised and regulated by the Financial Conduct Authority (FCA no. 662530) and registered in England and Wales (company no. 09034828), with its registered office at Tec Marina, Terra Nova Way, Penarth CF64 1SA. The company is not a bank and has no physical branches and does not issue debit cards; savings account funds are held by ClearBank. Wealthify does not provide financial advice. The company has FSCS protection.

Location and contact

Tec Marina, Terra Nova Way, Penarth CF64 1SA · Phone: 0800 802 1800