IOLLA

IOLLA: flat-price eyewear and online sales with showrooms

IOLLA is an eyewear brand that sells prescription and non-prescription glasses, sunglasses, polarised clip-ons and accessories. Its proposition is built around a flat price of £85 for all frames, prescription lenses included, with no confusing extras or deals. The company combines online sales with a network of showrooms where customers can try the full collection.

Frame catalogue and featured models

The catalogue is organised into glasses, sunglasses, clip-ons and accessories & gifts. Among the bestsellers shown on the website are Bell, Williams, Smith, Bonnie and Allan, all at £85. Each model is available in several colour and finish combinations; for example, Bell is available in Light Medium Havana, Black, Light Grey Crystal, Cola Fade, Azure Blue Crystal, Matte Ocean Tortoise, Woodland Fade, Khaki Green, Vanilla Tortoise, Clear Crystal, Amber and Orange Crystal. Williams comes in Amber, Khaki Green, Vanilla Tortoise, Black and Light Grey Crystal. Smith includes Cinnamon Swirl, Mint Crystal, Havana Light Blue Layer, Lavender Crystal, Walnut Tortoise, Maroon Fade, Honey, Matte Black and Teal Crystal. Bonnie is offered in Sage Green, Deep Blue Crystal, Black and Chocolate, while Allan is available in Merlot, Speckled Ivory, Olive Crystal, Rosewood Stripe and Black.

Lenses and customisation options

The company offers different lens types to adapt the glasses to each user: varifocal lenses, polarised lenses, light responsive lenses, blue light filter and custom tints. These options are presented as part of the product configuration, so the customer can choose the lens that best suits their needs.

Buying process and showrooms

The buying process described by IOLLA consists of several steps: choose the frame, try it online using the virtual try-on tool or visit a showroom, add your in-date prescription at checkout and receive your order when the glasses are ready. The brand has showrooms where customers can experience the product in person, try the full collection and get advice from the team.

Customer service and happiness guarantee

IOLLA states that its customer support team is on hand to help find the right glasses, both in showrooms and remotely. The company maintains a satisfaction policy by which it commits to never leaving any customer with a product they are not completely satisfied with. The website also includes help resources such as a glasses care guide, instructions for measuring your pupillary distance and a help centre for enquiries.

Other services and programmes

The brand offers a refer a friend programme, student discounts, the option to pay with Klarna and a reordering service. It also has an education section and information about joint venture partnerships. The site publishes sections about the company's story, its design, its lenses, delivery & returns, press and jobs.