Firmoo

Firmoo, online optical store for prescription glasses and sunglasses

Firmoo is an online optical store active since 2009 that sells prescription glasses and sunglasses at affordable prices. Its catalogue features over 1,000 fashion-forward frames and quality lenses, with a purchasing process the company describes as quick and simple. The operation is organised through its British store, with prices in pounds sterling and also in euros.

Frame catalogue and collections

The frame offering is divided by audience —women's and men's glasses— and by shape: square, round, rectangular, cat eye, oval and aviator. In addition to the general catalogue, the store groups its models into themed collections such as Baddie, Stella, Retro Flair, Gentle, Me-Meow, Y2K, Airy, Floral, Galaxy, Bow, Bold, Inspire, Tortoise and Magnetic Clip-on.

The site shows a selection of best sellers and new arrivals with prices that, at the time of analysis, ranged between £21 and £29 for various references, and included a promotion on frames from the Magnetic Clip-on collection with 50% off a base price of £27.

Sunglasses and clip-on systems

Within the sunglasses section, Firmoo distinguishes between polarised, photochromic, varifocal and prescription sunglasses, as well as magnetic clip-on styles. The store presents this category as essential for travel and getaways, with models such as ST939, S17768, S05301, FBSMT1782, SandyT21110 and Gentle32.

Lenses and optical treatments

The lens catalogue includes blue-light blocking, reading, driving, photochromic, polarised and varifocal options, along with Transitions® Gen S™ lenses and those called Goldora. The company also offers the possibility of customising the prescription of selected frames.

Customer service and guarantees

Firmoo maintains a live chat service available 24 hours a day and a telephone support line. The commercial policy includes return or exchange within 60 days of receiving the order and a 365-day warranty covering defects in materials and workmanship. The site also publishes video guides on how to measure pupillary distance (PD), interpret an optical prescription and place an order online.

Presence and markets

The store operates with a British domain and serves, according to its own list of countries and regions, the United States, Spain, Australia, Germany, Italy and France, as well as the United Kingdom. Prices are shown in pounds sterling and euros.

Location and contact

Phone: 0808 178 6208 · Email: service@firmoo.co.uk