Gousto

Gousto, recipe boxes with pre-measured ingredients in the UK

Gousto is a recipe box subscription service that delivers pre-measured ingredients to your door along with instructions for preparing each dish. Customers choose the box size, delivery day and dishes from a weekly menu that the company describes as featuring over 175 recipes, with international cuisines and alternatives for different dietary needs.

The company presents itself as the best-value option in the UK recipe box market and supports this claim with its own comparison against other services, in which it places its price per serving from £3.20 and its weekly catalogue above the 100 and 24 recipes of the competitors cited.

How it works and managing your subscription

The process described on the site is organised into four steps: build your box by choosing the size, for one to five people, and the delivery day; select your recipes; receive the pre-measured ingredients at home; and modify your orders when necessary. The company states that users can adjust portions, swap dishes, skip a week or cancel the service at no cost, as well as add an extra box with next-day delivery.

Free next-day delivery is offered to new customers who complete sign-up and checkout before 11:59 on Friday, Saturday, Sunday, Monday and Tuesday. The website itself warns that this availability is limited, does not cover all regions of the UK — it specifically mentions Northern Ireland — and depends on capacity and geographical area.

Menus, formats and box types

The catalogue is organised into boxes for one person, healthy boxes, family boxes, low-calorie boxes, vegan, vegetarian and pescatarian boxes, as well as a meal prep option. The company says it offers more than 40 ten-minute recipes each week and groups dishes by occasion: night off, health goals, family night, date night, fakeaway and hosting.

Alongside cook-yourself recipes, the site presents the Heat & Eat line of ready-to-heat dishes, which the company describes as made without additives and with the same flavour as its recipes. The weekly menu includes examples such as a green goodness bowl with boiled egg and sweet potato, fish and chips with stout-battered sole and crushed peas, and slow-cooked beef birria tacos.

Suppliers and origin of ingredients

The company declares that all its fresh meat is British, with chicken, beef, pork and lamb raised in the UK, and that it works with selected farms in West Sussex, Cornwall and other areas for seasonal production. The site details some suppliers with their location and year of joining: Yeo Valley Organic (Somerset, UK, since 2018), ToFoo (Yorkshire, UK, since 2018), Jolly Hog (Bristol, UK, since 2021), Cidacos (Toledo, Spain, since 2019) and Dunbia (Cross Hands, UK, since 2024).

Among the certifications and marks that the company associates with these suppliers are organic farming, the Soil Association seal, B Corp status and a Great Taste Award.

Sustainability and customer reviews

Gousto identifies itself as a B Corp company, a status it presents as a guarantee of meeting environmental and social standards, and dedicates a specific section to sustainability and its relationship with suppliers. The site also displays over 30,000 five-star reviews and includes customer testimonials about the convenience of having a quick meal when getting home late from work, the usefulness of simple recipes and learning about portion sizes.

Prices and promotions indicated on the site

The website advertised a 50% discount on the first box, 40% on the second and 20% from the third to the eighth, with a price of £1.60 per serving on the first box for new customers and £3.20 per serving on a 5 x 4 box, in both cases excluding the £3.99 delivery fee and surcharges. These conditions correspond to the information published at the time of the analysis and may vary.

Location and contact

Phone: 020 3011 1002 · Email: info@gousto.co.uk