Freewheel

Freewheel, online cycling shop with a network of independent bike shops across the UK

Freewheel is a UK-based online cycling shop operating under the trading name of H Young (Operations) Ltd, a company registered in England and Wales with company number 00706712 and registered office at Buckingham House, West Street, Newbury, Berkshire, RG14 1BD. Its approach is to sell bikes, components, accessories and kit online while supporting a network of independent bike shops across the country: every purchase made on the website benefits those local shops, which the platform aims to give an online presence and access to new customers.

Bike range

The bike range is organised by use and rider type. It includes road bikes, mountain bikes, gravel bikes, trekking bikes, touring bikes and leisure and commuting models, as well as frames and branded spares. There is a dedicated electric bike section with leisure and commuting, cargo and mountain options. For children it sells balance bikes and junior models, including the Ridgeback Kids line. It also offers sample bikes in the road, mountain, adventure, leisure, kids and electric categories.

Components, accessories and maintenance

The components range covers drivetrain (bottom brackets, cassettes, chainrings, chains, chainsets, derailleurs, groupsets and e-bike spares), finishing kit (handlebars, bar tape, grips, headsets, pedals, cleats, saddles, seatposts, seat clamps and stems), wheels, tyres, inner tubes, thru axles, quick release skewers, tubeless sealant and tyre accessories, as well as brakes, brake pads, rotors, lever hoods, cables and brake hoses. It is completed with rigid forks and suspension and with bearings.

Accessories and equipment include locks, bottles and bottle cages, mudguards, pumps, bells and horns, kickstands, stabilisers and mirrors; cycling technology such as cycling computers, heart rate monitors, action cameras, phone cases and mounts and batteries and chargers; bags, baskets, backpacks, bike bags and cases, bike storage, car bike racks, child seats, hydration packs, on-bike bags, pannier bags and racks and waist bags; and lighting with lights and light sets and spares.

The maintenance section brings together cleaning products (bike wash and cleaners, brushes and tools, degreasers, towels and wipes and workshop clothing), lubricants and adhesives (brake fluid, chain lube, grease, oil, tapes and glue), tools (Allen, Hex and Torx wrenches, bottom bracket tools, brake tools, chain and chainset tools, cutting tools, Di2 tools, e-bike tools, headset tools, multi-tools, spanners and screwdrivers, tool sets and tool storage, torque wrenches, tyre levers and wheel and hub tools), workshop accessories and workstands, including bike workstands and wheel stands.

Clothing, footwear and protection

The cycling clothing category includes jerseys, shorts and bibshorts, base layers, jackets and gilets, tights and trousers and kids cycle clothing. Clothing accessories cover gloves and mitts, arm, leg and knee warmers, head and neckwear, socks, sunglasses and lenses and goggles. Cycling footwear is divided into road shoes and mountain bike shoes, overshoes and shoe spares. In protection it offers helmets, kids helmets, body armour and pads, pollution masks and helmet spares. The range is completed with casual clothing, specifically shirts.

Training, nutrition and body care

There is a training section with turbo trainers and accessories, and a nutrition section with recovery and rebuild, energy, hydration and shaker bottles. In body care it sells creams and lotions, first aid kits and towels. It also sells tracking and training technology, such as cycling computers, fitness watches and heart rate monitors.

Brands and buying guides

Among the featured brands the shop presents are Lazer, Shimano, Elite, Quad Lock, Kryptonite, Ridgeback, Basil, Finish Line, Madison, Genesis and Infini, as well as a full A-Z brand directory. The website publishes buying guides for road bikes, mountain bikes, adventure and gravel bikes, electric bikes, commuter bikes and kids bikes, as well as a blog with buyer's guides, how-to articles and news, and a looks and edits section.

Buying, finance and services

Freewheel allows you to buy online with home delivery or free Click & Collect at a local shop in the network. Delivery is free in the UK over £75, with terms and conditions applying, and the company advertises free returns. It offers 0% interest free finance, available only to over 18s, subject to approval, with a minimum spend and through Novuna, the trading name of Mitsubishi HC Capital UK PLC. H Young (Operations) Ltd acts as a designated representative of Richdale Brokers & Financial Services Ltd, authorised and regulated by the Financial Conduct Authority (FCA) with FRN 944531, and as a credit broker, not as a lender. The shop also has an affiliate programme, a newsletter offering 10% off the first order with terms and conditions, and sections for FAQs, size guide, warranties, user manuals and order tracking.

Shop network and contact

The company presents itself as an online shop that supports a network of independent bike shops across the UK and offers a store finder to locate them. For customer service it provides the phone number 0208 385 3400. Freewheel operates under the trading name of H Young (Operations) Ltd, with registered office at Buckingham House, West Street, Newbury, Berkshire, RG14 1BD.

Buckingham House, West Street, Newbury, Berkshire, RG14 1BD