SuperBike Factory

SuperBike Factory: used motorcycle sales in the United Kingdom

SuperBike Factory was a British retailer specialising in the buying and selling of second-hand motorcycles. Its catalogue comprised more than 2,000 bikes in stock, according to the site description, and the company presented itself as a one-stop destination for buying used motorcycles, with showrooms across the United Kingdom and flexible delivery options.

Catalogue and types of motorcycles

The range covered a broad spectrum of brands and styles. Brands available included Aprilia, Benelli, BMW, CCM, CFMoto, Ducati, Harley-Davidson, Honda, Husqvarna, Indian, Kawasaki, Keeway, KTM, Lexmoto, Moto Guzzi, Piaggio, Royal Enfield, Suzuki, Triumph, Yamaha and Zontes. By type of motorcycle, the catalogue was organised into categories such as adventure, classic, commuter, custom, cruiser, enduro, moped, naked, roadster/retro, scooter, sports, sports tourer, super moto, super sports, tourer and trail bike.

The store allowed filtering by budget, with bands ranging from under £2,000 to over £12,000, and by engine size: 125cc, 126cc to 499cc, 500cc to 1000cc and over 1000cc. New motorcycles and special offers were also available.

Buying, selling and finance services

In addition to selling motorcycles, SuperBike Factory offered valuation and purchase services for used bikes. Customers could obtain an online valuation by entering the registration number and mileage, and then choose to trade in their motorcycle as part payment for a new one or sell it directly to the company. Finance was presented as regulated, with interest rates from 9.9% APR and a representative example of 16.9% APR. The company acted as a credit broker, not as a lender.

The site also mentioned other services: insurance, riding school, servicing and rider accessories, such as helmets, jackets, gloves and luggage.

Warranties and purchase conditions

According to the information on the site, all motorcycles were inspected, safety-checked and professionally prepared before sale. Each bike included a 90-day warranty, extendable to 15 or 30 months with breakdown cover. A minimum of 6 months' MOT (UK technical inspection) was also guaranteed, and a pricing policy with no hidden admin fees was highlighted. The company offered a 14-day money-back guarantee.

Showroom network and delivery

SuperBike Factory operated several showrooms in the United Kingdom, specifically in Macclesfield, Donington Park, Bradford, Bristol, Milton Keynes and Crawley. Customers could collect their motorcycle from any of them or request delivery to mainland United Kingdom. The company's registered office was located at Snape Road, Macclesfield, Cheshire, SK10 2NZ.

Administration

On 20 July 2026, Michael Lennon, James Saunders and Robert Halliday, of KR8 Advisory Ltd, were appointed as joint administrators of Superbike Factory Group Limited and Superbike Factory Limited under the Insolvency Act 1986. The companies ceased trading with immediate effect. On 13 September 2026 the administrators issued their statement of proposals, available on request to creditors and via Companies House. Enquiries about the administration, including those from customers and requests for a copy of the proposals, were to be directed by email to SBF@kr8.co.uk. The administrators also published customer FAQ documents dated 28 July, 6 August, 14 August and 21 August 2026.