Goodlord

Goodlord, a technology platform for lettings management in the UK

Goodlord is a British company that develops a software platform for letting agents, landlords and tenants. Its proposition is built around automating the administrative tasks that accompany every tenancy using artificial intelligence, so that agency teams can focus on decision-making and customer relationships instead of manually managing files.

The company operates under the name Oh Goodlord Limited and its insurance distribution activity is carried out through Goodlord Protect Limited, authorised and regulated by the UK Financial Conduct Authority with firm reference number 836727. The company states that it has been developing its technology for more than a decade.

Solutions for letting agents

The core of the offering for agents includes a set of tools that cover the full tenancy cycle:

• Core lettings management platform.
• Tenant referencing with AI-powered identity verification, advanced fraud detection and a team of referencing experts.
• Rent protection insurance for landlords.
• Collection of tenant payments, including rent, deposits and move-in monies, with agency oversight.
• Landlord onboarding with automatic anti-money laundering (AML) checks and sanctions list screening.
• Contracts, from terms of business to tenancy agreements, with templates and workflows certified by legal experts and kept up to date.
• Politically exposed person (PEP) and sanctions checks integrated into the referencing workflow.
• Utility management to assign bills to the correct bill payer at the end of the tenancy.
• CRM integrations.
• Tenancy progression and management, as well as end of tenancy management.
• Centralised record of check-in reports and tenant responses, with audit logs to prevent deposit disputes.

Services for landlords

For landlords, Goodlord offers property and contents protection, with cover for alternative accommodation costs, as well as a resource centre called Landlord Hub and build to rent solutions. Rent protection covers the landlord against eviction delays by paying 100% of the rent until vacant possession of the property is obtained.

Services for tenants

Tenants have access to support, help with a guarantor, contents and liability insurance, broadband and media deals, and utility and bill management. Goodlord can act as a UK guarantor for students or tenants from overseas. The company works with The Bunch to make it easier to set up utilities.

Automation and compliance

The platform is presented as a layer running across the entire lettings process that determines the next step, executes it and protects the parties involved. Automation currently covers identity verification, fraud detection and the processing of financial data within the referencing process, as well as the Tenancy Talks tool for tenants. The company says it continues to develop new features. Among the results it attributes to its use are an 80% reduction in administrative time, the removal of five suppliers from the technology stack, the automation of more than 40 compliance steps and a customer support response time of 29 seconds.

Resources and editorial activity

Goodlord publishes resources for the sector, including case studies, group news, the Goodlord Leaders Forum, a Renters' Rights Act hub, on-demand webinars, reports and eBooks, the Goodlord Rental Index and the NewsAGENT newsletter. The company also publishes its own analysis, such as the report on the 27% revenue gap in lettings portfolios.

Location and contact

The Hickman, 2-4 Whitechapel Rd, London, E1 1EW