Baked by Steph

Baked by Steph: personalised cookies and edible gifts from East London

Baked by Steph is an artisan bakery based in East London that produces decorated cookies, macarons and cakes, and sells them as personalised gifts with home delivery across the UK. The company operates through its online shop, where it organises the catalogue by collections and by occasion, and offers the option to schedule delivery for a later date.

Product catalogue

The range is built around several product families:

• Cookies: decorated and personalised cookies, including those presented in letterbox format (suitable for mailboxes), message cookies, edible photo cookies, face cookies, printed cookies, vegan cookies, branded logo cookies and naked cookies.
• Macarons: artisan macarons, with flavours that the company itself highlights in the testimonials collected on its website.
• Cakes: cakes included in the gift catalogue.
• Hampers: product combinations presented as gifts.
• DIY kits and merchandise: DIY icing kits, greeting cards and branded items.

Personalisation and corporate gifts

Personalisation is one of the cornerstones of the business. The site allows you to build cookie message boxes, choose custom designs and purchase cookies with printed logos. There is also a specific line of corporate and custom gifts, which includes corporate gifts, custom wedding treats and printed logo cookies.

Occasions covered

The catalogue is organised by occasion, with collections for anniversary, autumn, back to school, birthday, Christmas, congratulations, Diwali, engagement, exams, get well soon, good luck, Halloween, new baby, new home, sports, thank you and weddings. The company also sells advent calendars and seasonal collections such as Halloween, autumn and Diwali.

Production and shipping

Products are handmade in East London and delivered to homes across the UK. The website states that orders placed before 1pm can be delivered the next day and that it is possible to select a later delivery date. Shipping is free on orders over £35.

Loyalty programme and promotions

The company runs a loyalty programme called Cookie Club, in which registered customers earn Cookie Coins at a rate of £1 for every £20 spent. The site also offers 10% off the first order to those who subscribe to the newsletter, and shows occasional promotions such as 25% off a selection of birthday products.

Recognition and reviews

The website includes customer reviews on Trustpilot and a mention from The Independent newspaper, which in March 2020 highlighted the brand's letterbox cookie designs for different occasions. The company presents itself as an option for gifting on celebrations such as a move, a birth or a birthday.