Vision Direct

Vision Direct, online contact lens store in the UK

Vision Direct is an online store based in London dedicated to the sale of contact lenses and eye care products. Its catalogue is organised by brand, wear frequency and lens type, and also includes a range of solutions, drops and accessories for lens hygiene and maintenance.

Lens catalogue by brand and manufacturer

The store offers lenses from manufacturers such as CooperVision, Alcon, Johnson & Johnson and Bausch & Lomb. Among the brands and ranges available are Acuvue, Air Optix, Biofinity, Biomedics, Clariti, Dailies, everclear, Freshlook, Miru, MyDay, Precision, Proclear, PureVision, Scope, SofLens and Total. Some of the most notable references in the catalogue are Acuvue Oasys Max 1-Day, everclear ELITE, 1-Day Acuvue Moist, Dailies AquaComfort Plus, Biofinity and Acuvue Oasys.

Lenses by wear frequency and visual need

The range is classified into daily, two-weekly, monthly and extended wear lenses. By type, toric lenses for astigmatism, multifocal lenses for presbyopia, coloured lenses and silicone hydrogel lenses are offered. The company also sells equivalents of brands from optical chains such as Boots, Hubble, Specsavers easyvision and Waldo.

Eye care and solutions

In addition to lenses, Vision Direct has an eye care section with treatments for dry eye, drops, eye vitamins, hygiene and eyelid care products, and wash and spray solutions. The solutions range includes multi-purpose cleaners, saline solutions, travel packs for gas permeable lenses and hydrogen peroxide solutions, with brands such as Boston, everclear, Opti-Free, Renu, Refresh, Biotrue, EasySept and Acuvue Revitalens.

Purchase conditions and customer service

The website states that no prescription is required to verify the order and that the customer enters their prescription details at the time of purchase. Next-day delivery applies to orders placed before 22:00 and shipping is free from £59. The company offers a three-step reorder service and a 365-day guarantee, as well as a price match promise and free trials of everclear ELITE and everclear ADM lenses. The site presents its prices as up to 50% lower than those of traditional opticians.

Phone support and resource centre

The customer service team is available by phone with extended hours from Monday to Sunday. The website includes a help centre with order tracking and returns, shipping information, FAQs and buying guides. It also has an eye care centre with articles on lens types, coloured lenses, wear and maintenance, understanding your prescription and the relationship between make-up or stress and vision.

Location and contact

The Kensington Building 1 Wrights Lane London W8 5RY