PizzaExpress

PizzaExpress began in Soho in 1965, when Peter Boizot opened the pizzeria that launched the brand. Marble tables and a relationship with jazz are part of that history, which has expanded to restaurants in the United Kingdom and Ireland and other international markets. Its offering brings together Italian food, restaurant design, and music in different formats depending on location.

Pizza remains central to the menu. Romana is presented as a thin, crisp version, while Dough Balls retain a place among the most recognizable preparations. The seasonal menu includes dishes such as Dynamite Dough Balls, Firecracker Chicken Wings, and Smoky Meatballs Al Forno, as well as Romana Moroccan Chicken and Meatball Italiano pizzas.

Dining can be arranged in the restaurant, as a pickup order, or through delivery. Table reservations and online orders have separate access points. Allergen and nutritional information accompanies menus, and children’s options provide another way to plan a family meal.

The Cook at Home range brings part of the repertoire to supermarkets. Calabrese, Cacio e Pepe Dough Balls, and Kids Piccolo Pizza Pack are among its home products. That line distinguishes groceries for home preparation from food prepared by a pizzeria and from sitting down to eat in the restaurant.

Music develops through PizzaExpress Live, with concerts at designated venues, and PX Records, the label launched in 2023. At 10 Dean Street, London W1D 3RW, the Soho restaurant is among its jazz-linked locations. Its description includes live music, venue rental, pizza-making parties, and family facilities.

Pizza parties, school visits, and corporate bookings have their own formats. Gift cards pay toward a future experience, while PizzaExpress Club brings together benefits and updates through the app. Seasonal promotions are a changing part of commercial activity and do not replace choosing a menu, location, and type of visit.

At Dean Street, the Soho and music connection provides a concrete setting for a widely established brand. Other locations may offer a different combination. The common thread is a pizzeria retaining a table-centered history and adding alternatives for pickup, sharing at home, or connecting dinner with a performance.