Apollo Private Wealth

Apollo Private Wealth: holistic financial planning in the City of London

Apollo Private Wealth is a financial advice and wealth management firm based in the City of London. It presents itself as a holistic, tax-focused financial planner for private clients, families and institutions. Its approach is built around a single plan that brings together tax, investment, protection and succession decisions, managed by the same team and reviewed annually.

Tax and wealth planning services

The firm structures its offering across several areas. In the tax field, it offers holistic tax planning and optimisation, tax optimisation for income and assets, and strategies to invest bonuses efficiently. On the family side, it addresses family finances and intergenerational wealth management, with access to specialist banking and lending services. It also covers inheritance tax (IHT) planning, protection and insurance, investment management and retirement planning, including saving for retirement, trusts and gifting advice.

For business owners, the firm offers specific advice, and for newly UK resident or internationally mobile individuals, guidance tailored to their situation. The website also mentions solutions for employee financial wellbeing.

Who it serves

Apollo Private Wealth serves high and ultra high net worth individuals, entrepreneurs and business owners, senior executives and C-suite, financial services professionals, private equity and capital markets professionals, lawyers and legal professionals, as well as newly UK resident or internationally mobile individuals, and charities and trusts. It also covers specialist cases and advice for specific life events, such as giving children a head start, divorce and allocating assets, or drawing income from a business.

How it works

The process described by the firm begins with an initial no-obligation conversation, lasting 30 to 45 minutes, focused on current spending, retirement plans and desired legacy. It then builds a cash flow model using Voyant software, which shows in which year assets could cover the lifestyle without the need to work, what is needed to achieve it and what happens if markets fall or income stops earlier than expected. The firm notes that this analysis, for which others charge thousands, is offered at no cost as an investment in the relationship with the prospective client.

A written plan is then delivered detailing which tax wrappers and which investments will be used, what is protected, what it costs and what will be prioritised. The client decides what actions to take according to their time horizon, attitude to risk and capacity for loss. The firm uses St. James's Place investment portfolios, which allow diversification across a wide range of global asset classes and access to fund managers with different philosophies. The assigned adviser continues to provide personalised advice, with annual reviews of the plan, a conversation after every Budget announcement and a contact number for unexpected changes.

Fee structure and relationship with St. James's Place

Apollo Private Wealth separates its fees into advice, product and fund charges, so the client can see what they pay for each service. The firm acts together with St. James's Place Wealth Management plc as data controller for the personal data it receives. The website includes warnings about the value of investments, which can go down as well as up and may result in the client getting back less than invested, and about tax levels and bases, which can change and depend on individual circumstances.

Content and resources

The firm publishes articles, market analyses and guides on financial management, as well as events and on-demand videos. Featured topics include the IHT escape route, the retirement tax trap, optimising your tax year, family planning and intergenerational wealth management, early planning to pay private school fees and how to pay yourself as a business owner tax efficiently.

Location and contact

Phone: 020 4586 7858 · Email: clientservices@apollopw.com