The Ethical Butcher

The Ethical Butcher, online butcher of regenerative meat

The Ethical Butcher is an online butcher based in London that sells meat from British farms managed under regenerative criteria. The company presents itself as an advocate of a model in which the way animals are raised influences the flavour and nutritional value of the meat, as well as the health of the soil. Its catalogue is organised into beef, pork, lamb and poultry, and also includes charcuterie and barbecue boxes.

Selection of meats and cuts

The catalogue covers beef, pork, lamb and poultry, with cuts designed for different cooking methods. In beef there are categories such as mince and dice, burgers, steaks, roasts, BBQ cuts, slow cook cuts and offal. In pork, bacon and sausages, steaks and chops, roasts and slow cook cuts are offered, along with other cuts. Lamb is divided into roasts, steaks and slow cook cuts with offal. In poultry there are chicken portions, whole bird and chicken extras.

Among the standout references are Beef Mince, Chicken Breast - Skin On, The Ethical Burger, Beef Short Rib and Korean Style Beef Short Rib. The company describes rump steak as a versatile cut, slightly leaner than rib-eye, suitable for grilling, barbecuing or quick pan cooking, cut across the whole rump muscle to combine cap, canon and tail.

Origin on regenerative farms

The meat comes from British farms that work with criteria of soil health, animal welfare and slower natural growth. The pasture-raised chicken is sourced from a single farm in Leicestershire, certified Pasture for Life and dedicated to truly free range, outdoor birds. The company identifies featured farms such as Fowlescombe Farm, Egypt House Farm and Manor Farm Organics.

Charcuterie and special editions

The firm sells the Rare & Pasture line of regenerative charcuterie, which includes a pork frankfurter. It has a rotating selection called The Butcher's Edit, with cuts chosen by its team of butchers. The team has developed seven new sausage blends and asks customers to try them and give their verdict to decide which make it into the main range.

B-Corp certification and stated commitment

The company states it is the first and only butcher in Europe to achieve B-Corp certification, a milestone it presents as a reflection of its intention to balance profit with purpose, ethics and sustainability. Its message links buying regenerative meat with better animal welfare, richer soil and a food system that gives back more than it takes.

Wholesale and content

In addition to direct-to-consumer sales, the company has a wholesale line. It publishes a blog with recipes and articles on sustainability and farming, and offers educational resources such as its Science Library and its Regenerative Standard.

Location and contact

Unit 24 Airlinks, Spitfire Way, London, TW5 9NR · Phone: 0208 900 8585 · Email: office@ethicalbutcher.co.uk