Augmentive

Augmentive: mental health and performance platform based in London

Augmentive is a British digital platform that combines technology and service design to deliver clear, safe care pathways in the areas of neurodevelopmental support (ADHD and autism) and psychological wellbeing. The company was founded in 2021 by Kit Norman and states that it operates from a head office in London, with origins in Suffolk and a team distributed across the UK under a hybrid model.

The offering targets three audiences: private clients, businesses and health professionals. For the former, it provides access to assessments and treatment; for organisations, care pathways for their teams; and for professionals, tools for diary management, messaging and secure notes.

Specialised care pathways

The platform organises access to care into three main pathways:

• ADHD: fast assessments aimed at gaining diagnostic clarity and personalised support.
• Autism: specialist assessments with personalised pathways to understand the neurodivergent profile and access support.
• General mental wellbeing: therapy, coaching and holistic care not limited to times of crisis.

In addition, the company has an in-house clinic that offers diagnosis and treatment, with ADHD and autism assessments led by psychiatrists, clear diagnostic pathways with treatment plans and full administrative management (bookings, records and medication reviews).

Network of professionals and referral model

Augmentive states that it has more than 1,000 qualified mental health professionals, including psychiatrists, therapists, psychologists and coaches. Psychiatric care is regulated by the CQC (Care Quality Commission), while the network of private therapists, psychologists and coaches is vetted and registered with recognised professional bodies.

The access model includes a free 15-minute chat to guide the user and refer them to the most suitable specialist. The platform also offers a call-back service to guide those who do not know where to start.

Clinical and support services

The offering covers clinical assessments, medication management, therapy, coaching and other support, all integrated into a secure platform. The company states that users can be seen in days, not months, and that the booking process is completed in minutes. The site's catalogue shows that clients can start a personalised treatment plan with clear steps from day one.

Founding team and areas of work

The leadership and founding team includes Kit Norman (founder, after seeing friends face difficulties in accessing timely support), Sarah Norman (therapist with experience in private practice, focused on identifying barriers to access), Archie Norman (software development and artificial intelligence), Phoebe Mackenzie Smith (user experience and feedback), Alexia Navarro (day-to-day operations), Samuel Oakes (solution design) and Giovanni Perri (service experimentation and analysis).

Activity data and reach

The company reports a Net Promoter Score of 99%, more than 25,000 online and in-person sessions, more than 10,000 clients across seven continents and a booking time of around 20 seconds. It also states that it has collaborated with various organisations, although no names are detailed in the material analysed.

Commitment and compliance

Augmentive includes a Net-Zero commitment and an accessibility statement in its communications. The company presents itself as CQC-regulated in the psychiatric field and maintains privacy policies, terms and conditions, and a complaints procedure accessible from its website.

Location and contact

Phone: (+44) 20 3004 0515 · Email: support@augmentive.io · Hours: Monday to Friday: 9 am - 6 pm; Saturday: 9 am - 1 pm; Sunday and bank holidays: closed