Chuckling Goat

Chuckling Goat, goat's milk kefir and gut health in Wales

Chuckling Goat presents itself as a producer of goat's milk kefir and kefir skincare, and positions its activity in the field of gut health. The company makes kefir traditionally with live grains and goat's milk, unflavoured, on the argument that sweeteners would damage the live bacteria. According to its description, the product is a source of calcium, phosphorus, potassium, iodine, linoleic acid, alpha-linolenic acid and protein.

Gut health catalogue

The shop groups its products into several lines. Probiotic kefir is the main reference, with prices from £16. Around it are organised supplements and preparations:

• Complete prebiotic in plant-based powder, formulated to complement the probiotic effect of kefir.
• Complete postbiotic in powder, made from its own kefir grains.
• Pure fish collagen, obtained from wild North Atlantic cod.
• Complete blend of 13 traditional mushrooms.
• Concentrated herbal tinctures and loose-leaf herbal teas.
• Artisan apple cider vinegars infused with herbs and laboratory tested.
• CG Oil, a proprietary blend of essential oils.
• Gut health starter pack, which brings together the basic products of the protocol.

Microbiome testing and therapist consultation

The company sells an at-home gut microbiome test kit, from £225, which uses 16S rRNA sequencing to detect pathogens and biomarkers. The test can check for the presence of 14 different pathogens and other indicators of gut status. The results are translated into a personalised protocol that is explained to the customer in a private 30-minute phone consultation with one of the team's nutritional therapists.

Probiotic skincare

The skincare line includes handmade lotions and soaps made with goat's milk kefir, oils and essential oils, with no added chemicals, and a balm for sensitive skin formulated without harsh ingredients, indicated for delicate or reactive skin and for conditions such as eczema or rosacea. The company presents these products as a way to nourish the skin microbiome with food-grade ingredients.

Awards and background

The brand's kefir won the award for best dairy probiotic at the 2022 World Dairy Innovation Awards. The founder and director, Shann Nix Jones, was awarded an MBE for innovation and charitable work in the King's 2024 New Year Honours list. Jones is listed as the author of three books on gut health and as an internationally recognised specialist in the field. The company also declares its adherence to the Living Wage Foundation, which guarantees staff a salary in line with the real cost of living.

Production and suppliers

Kefir production relies on selected suppliers; the company cites St Helens as the supplier of the fresh, pure goat's milk with which the product is made. The company operates as Chuckling Goat Limited, with its registered office at Glynmelyn, Brynhoffnant, Llandysul, and is registered in Wales.

Shipping

The site indicated free next-day delivery for UK orders over £25 and a cost of £5.99 for orders below that. In Scotland and the Highlands the timeframe could extend to two or three working days depending on the local courier, and international rates varied. Deliveries were made on working days only and the conditions might not apply during sale periods.

Location and contact

Glynmelyn, Brynhoffnant, Llandysul, SA44 6DS · Phone: 01239 654 072 · Hours: Monday to Sunday 09:00 to 17:00