Juvela

Juvela, bread and gluten-free foods for people with coeliac disease

Juvela is a British company specialising in the production of gluten-free foods for people diagnosed with coeliac disease. Its range includes bread, flour mixes, breakfast cereals and oats, pasta, pizza bases and crackers, among other products. The company has been making this type of food for over 25 years and has its own dedicated gluten-free bakery in the UK.

The company sells its products through two channels: NHS prescriptions and direct purchase boxes. The first is aimed at those entitled to gluten-free food on prescription, an access that depends on the policies of local Integrated Care Boards (ICBs) and Health Boards. The second, the gluten-free boxes, was launched to support those who are not eligible for prescriptions or haven't been medically diagnosed with coeliac disease.

Products and certification

Juvela's range is organised into several categories: bread, breakfast cereals and oats, pasta, flour mixes, pizza bases and crackers. All products are certified by Coeliac UK and carry the Crossed Grain trademark, which guarantees they are suitable for a gluten-free diet.

The company's own bakery, with master bakers and a unique recipe, allows it to produce loaves and rolls with the taste and texture of 'real bread', according to the company's own presentation.

Recipes and community

Juvela maintains a recipe section designed to make everyday life easier for people with coeliac disease. Among the recipes featured on the site are a breakfast sandwich, a chorizo and bean one pot with herby breadcrumbs, lime and garlic chicken schnitzels, a raspberry Bakewell cake and a banana bread. The recipes are presented with preparation times and number of servings.

The company also offers a community space with real stories, frequently asked questions, informative blogs and useful resources for those living gluten free.

Free starter pack

Juvela offers a free starter pack for people newly diagnosed with coeliac disease. The pack allows you to try a selection of gluten-free foods before setting up a prescription. According to the information on the site, it is aimed at people with a medical diagnosis of coeliac disease who live in areas where prescription is available.

History

The company was created in Sweden by Semper Foods and later established in the UK. Throughout its history, which the site summarises in the 1980s, 1990s, 2000s and the present day, it has developed its activity around gluten-free food and support for the coeliac community.

Location and contact

19 De Havilland Drive, Liverpool L24 8RN · Phone: 0330 056 4358 · Email: info@juvela.co.uk