Warranty Administration Services Ltd

Warranty Administration Services: self-funded warranties for the British automotive sector

Warranty Administration Services Ltd is a British company specialising in the administration of self-funded warranties and aftersales solutions for car dealerships. Established in 1984, the company presents itself as a partner of choice for major franchised dealer groups, used car supermarkets and independent workshops in the UK. Its proposition is built around a model in which the dealer retains control of the warranty fund and recovers 100% of the unclaimed amount.

Self-funded warranty model

The core of the business is the management of self-funded warranties: the dealer sets up its own fund and the company handles administration, claims processing and end-customer service. According to the company's information, this system allows the dealer to decide on rejected claims, allocate the fund to goodwill repairs and maintain a customer relationship aimed at bringing the customer back to its workshops. The company offers product and sales training as part of the service.

Products and aftersales solutions

The solutions catalogue includes several products designed for different dealer and workshop profiles:

• Self-funded warranty: the dealer's own warranty administered by the company, with white-label option and 100% return of the unclaimed fund. Includes enquiry handling and training.
• PAYGO Warranty: rolling monthly subscription to a self-funded warranty, with cover levels chosen by the dealer and management of Direct Debit collections.
• Service Plans: bespoke plans with flexible Direct Debit, quick registration and the option to add items such as vehicle health checks.
• MOT Cover: cover against MOT test failures, with a choice of covered parts and enquiry handling by the claims managers.
• MOT Plans: sale of bundled MOTs to guarantee future business, with customisable point-of-sale material.
• Dealer Rescue & Recovery: UK-wide rescue and recovery service, with doorstep and roadside assistance, sellable as a standalone benefit or as a bolt-on to other products.

Customer profile and business relationship

The company works with franchised dealers, dealer groups, used car supermarkets and workshops with aftersales operations. Its website features testimonials from executives of groups such as Hendy Group, Islington Motor Group and Rawlinsons Group, who highlight the continuity of the business relationship and the effect of claims management on customer retention. The company states that it maintains long-term agreements with dealer franchises.

Customer service structure

The company organises its customer service into several distinct teams: claims, sales to new dealers, administration of existing agreements, client account support and accounting support for payments and Direct Debits. Each team has its own phone line and email address. For warranty repairs, the company states that the workshop must contact a claims manager before starting work to obtain authorisation.

History and presence

With its registered office in Lincoln (United Kingdom), the company celebrated its 40th anniversary in 2024 and presents itself as a leading provider of aftersales solutions for the sector. Its activity is focused on the British market and its model relies on integration with dealer management systems (DMS) to streamline warranty registration.

Location and contact

Otago House, Crofton Road, Lincoln LN3 4NL