Beaverbrooks the Jewellers

Beaverbrooks the Jewellers: luxury jewellery and watches with a national presence in the UK

Beaverbrooks the Jewellers is a British jewellery chain operating 80 stores in the UK and employing over 1,200 people. Its origins date back to 1919, when brothers Isaac, Harry and Maurice Adlestone moved to Belfast to sell quality jewellery and gifts. Today, Mark Adlestone, Isaac's grandson, chairs the company.

The company presents itself as a specialist in diamonds, rings, jewellery and designer and luxury watches, combining online sales with its network of physical stores. Its catalogue includes Swiss watch brands such as TUDOR, OMEGA, Breitling, Panerai, Hublot, TISSOT, Jacob & Co. and ZENITH, as well as jewellery names like Monica Vinader and Thomas Sabo.

Swiss watches and exclusive collaborations

Among its watch offerings, Beaverbrooks sells standout collections from the leading Swiss houses: TAG Heuer Formula 1, OMEGA Seamaster, TUDOR Black Bay, TAG Heuer Carrera, Breitling Navitimer, OMEGA Speedmaster, Breitling Avenger, Breitling Superocean, TUDOR Pelagos, Breitling Chronomat, Tissot PRX, Hublot Classic Fusion, TAG Heuer Aquaracer, OMEGA Constellation and OMEGA De Ville.

The company has launched a limited edition, worldwide exclusive TAG Heuer Formula 1 Chronograph Automatic Watch, designed in collaboration with TAG Heuer and available only at Beaverbrooks. The NORQAIN Wild ONE, engineered for extreme performance, is also part of its luxury sports watch range.

Diamonds and jewellery

Beaverbrooks presents itself as the first Premier Retailer of the Natural Diamond Council in the UK, a complementary accreditation recognising compliance with five standards of excellence and trust. The company offers engagement rings, diamond rings, diamond jewellery and jewellery collections crafted in precious metals. Its own lines include True by Beaverbrooks.

The catalogue also includes a selection of engagement rings for under £1,500, with designs ranging from classic solitaires to halo rings. The company publishes advice content, such as guides on September's birthstone (sapphire) and on motorsport watches.

Buying and finance services

The company offers next-day delivery, free returns and the option to buy online or in store. It provides a Click & Collect service and appointments. Finance includes interest-free credit for up to three years, with options such as a £0 deposit, subject to affordability, age and status, and a minimum spend. It also accepts payments with Visa, Mastercard, American Express, V12, PayPal, Klarna and Apple Pay.

The company states that customers can receive a gift card worth up to £350 when purchasing a luxury watch, with exclusions for OMEGA, Breitling and TAG Heuer watches, and sale items; the card must be used in a single transaction and terms and a minimum spend apply.

Awards and social commitment

Beaverbrooks has been included for 20 consecutive years in the list of the 100 best companies to work for in the UK, an achievement only two other companies have reached according to its own information. In 2023 it received a lifetime achievement award for remaining in the top 10 for five consecutive years, and was recognised as the third best large company in the UK and the best retail company to work for.

Since 2000, the company states it has donated £25 million from its retained profits to charities. Its staff take part in local social and charitable initiatives, such as Derby City Mission, N-Vision, Marie Curie, Samaritans and Second Chance, among others.

Customer service and commercial presence

The company maintains a customer service team via email at customerservice@beaverbrooks.co.uk. Its activity is mainly in the UK, with a network of 80 stores and an e-commerce platform.