Informed Financial Planning

Informed Financial Planning: Chartered financial planning in Yorkshire

Informed Financial Planning (IFP) is an independent financial advice firm based in Yorkshire, founded in 2004 by Kevin Ferriby. The company presents itself as Chartered, a status it first obtained in 2006, when it became the first firm in Yorkshire to receive Corporate Chartered status. In 2021, Kevin Ferriby executed a management buyout and assumed the role of Chairman, while Josh Richardson became Managing Director.

The firm defines itself as independent, with no ties to any provider or institution, so its recommendations are based solely on what is right for the client. Its work focuses on long-term financial planning for business owners, high-earning professionals, people approaching retirement and retirees, as well as families with significant assets.

Services for businesses and individuals

IFP structures its offering into two main areas. For business owners and entrepreneurs, it covers retirement planning, tax planning, exit planning and business protection. For individuals and families, it covers retirement planning, tax planning, investment management and personal protection insurance. The stated aim is to integrate personal and business finances into a single clear strategy, especially when the client is considering extracting profits efficiently, reviewing their pension structure or preparing for a future exit from the company.

Client profile

The firm states that it typically works with clients who have £500,000 or more in investable assets, although it also serves individuals with assets from £150,000 who want to plan ahead and build wealth. Its clients include business owners in a growth phase, people approaching retirement who want to ensure everything is properly structured, and retirees seeking confidence that their wealth will last.

How we work and team

IFP describes its relationship with clients as a long-term partnership, not a one-off transaction. Before making recommendations, the team spends time understanding the client's full situation. Each client has a team comprising a dedicated Chartered financial planner, a client services administrator and a paraplanner, who regularly review the strategy as circumstances change. The firm emphasises an approach with no rush and no pressure.

Presence in Yorkshire and professional collaboration

The company has been advising clients across East, West, North and South Yorkshire for more than two decades. It notes that many relationships span decades and even generations. It also collaborates with solicitors and accountants in the region, and where appropriate participates in joint meetings to avoid duplication and keep plans aligned.

Awards and outreach

The firm mentions having received 50 awards and accreditations throughout its history. It publishes a blog with articles and an interview series titled 'Inside IFP: A Coffee With…', and organises regular financial seminars in the area. It also offers a podcast and a newsletter as information channels for clients and the interested public.

Corporate structure and regulation

Informed Financial Planning is a trading name of The Informed Partnership Ltd, a company registered in England and Wales with number 07008093 and FRN 509016, authorised and regulated by the Financial Conduct Authority (FCA) with number 509016. Its registered office is at 8 Waterside Business Park, Livingstone Road, Hessle, HU13 0EG.

Offices and locations

Hull office: 8 Waterside Park, Livingstone Road, Hessle, East Yorkshire, HU13 0EG · Phone: 01482 219325

Leeds office: Vicarage Chambers, 9 Park Square East, Leeds, West Yorkshire, LS1 2LH · Phone: 0113 230 5566

Barnsley office: 12 Victoria Road, Barnsley, South Yorkshire, S70 2BB · Phone: 01226 232816