Flowercard

Flowercard, cards with fresh flowers sent by post

Flowercard is a British company dedicated to the sale and postal delivery of greeting cards that contain a small fresh flower arrangement inside. The product, which the company calls a Flowercard, combines the personalised message of a card with the presence of natural flowers, and is presented as a category of its own within what the sector calls living cards and letterbox flowers.

The company began trading in 2000, sending hand-selected fresh flowers in cards designed by artists from the island of Guernsey, known for the quality of its flower crops. According to its own presentation, it has more than twenty years of experience and more than two million orders, which places it, in its own description, among the largest flower-by-post companies.

The Flowercard format and how it works

Each Flowercard consists of a floral arrangement placed inside a greeting card. The card has a floral foam base that prevents the flowers from drying out, so the recipient receives both the effect of a bouquet and the personal touch of a card. The buyer adds their own message, and the whole thing is sent by post.

Shipping is via Royal Mail Tracked 24, with next-day delivery available and coverage across the UK. The flowers are packed in a box designed specifically so they arrive fresh, protected and ready to display.

Gift catalogue

In addition to flower cards, the catalogue includes other gift formats with fresh flowers:

• Bone china teacups with flowers inside.
• Flowerboxes, floral boxes designed to be placed on tables or sideboards.
• Floral trugs, traditional gardening containers adapted as gifts.
• Letterbox flowers.
• Personalised chocolates with your own message.

Within the flower cards, the website distinguishes several models by format: L shape, gatefold, frame and window. Prices for the gifts shown in the catalogue start at £29.99, with higher-priced items such as Tickled Pink at £54.99.

Occasions covered

The range is organised by type of occasion. Categories include birthday, sympathy, thank you, congratulations, engagement, get well soon, graduation, new baby, new home, pet bereavement, wedding anniversary, wedding and new job. Within birthdays there are specific products for milestone ages such as 60, 70 and 80. The company also sells sympathy and condolence cards, conceived as a message of support in difficult times.

Design and product development

The company notes that it has worked with card designers, British artists, professional florists and stylists to expand its catalogue and develop new ways to send flowers online. Part of its current range comes from customer suggestions, and the company keeps an open door for ideas about themes, flowers or products.

Guarantee and customer service

All shipments are backed by the so-called Flowercard Promise, under which the company undertakes to intervene if the gift does not satisfy the recipient, provided it is notified within seven days of delivery. Telephone and email support is available during the hours indicated by the company.

Corporate details

Flowercard is a trading name of Floral Gifts Ltd, a company registered in Scotland with number SC839050 and registered office at Suite 2, 2nd Floor, 48 West George Street, Glasgow, G2 1BP.

Location and contact

Suite 2, 2nd Floor, 48 West George Street, Glasgow, G2 1BP, Scotland, UK