Investwizz

Investwizz: investment planning in a Stocks and Shares ISA

Investwizz is a UK financial app that allows you to build an investment plan within a Stocks and Shares ISA account. Its proposition focuses on a flat-rate subscription of £9.99 per month, regardless of balance, with no dealing, custody or foreign exchange conversion fees. The company operates under the brand Investwizz Trading Limited, which is an appointed representative of WealthKernel Limited, an entity authorised and regulated by the Financial Conduct Authority (FRN 723719).

How it works and planning tools

The app guides the user in creating an investment plan based on their financial goals, such as buying a home, retirement, family or financial freedom. The process begins by defining a goal and a specific amount; then, through a series of questions, an initial model portfolio is generated composed of example stocks and ETFs, aligned with the user's comfort profile (from defensive to adventurous). The user can review and adjust the proposal before investing. Investing takes just a few steps and does not require paper forms. Once invested, the tool allows you to track all goals in a single view and modify the plan at any time.

The company states that the plan can be completed in approximately 15 minutes and that the user retains full control: they must approve every change before any amount is moved and can change their goal, risk profile or sell their positions whenever they wish.

Cost structure

The service is offered through a flat subscription of £9.99 per month, with no charges for trading, custody or currency exchange. On top of this fee, underlying fund charges may apply, estimated at around 0.25%. The company also offers a free starter plan called Starter Financial Health Check, which allows you to test how it works with mock portfolios and a limited wealth projection, without committing money. The Core plan costs £15 for the first three months. Investwizz expects customers to contribute regularly and reach a minimum investment of £3,500 within three years; at lower balances, the flat fee represents a higher percentage of the investment.

Investment protection

Client funds are held in an omnibus account in the name of WealthKernel Nominee Limited. Eligible investments may be covered up to £85,000 by the Financial Services Compensation Scheme, although this protection does not cover market losses. The company warns that capital is at risk and that the value of the portfolio can go down as well as up, so the investor could get back less than they put in.

Team and background

The founding team combines experience in wealth management and technology. Michael Sherman was a partner and managing director at Boston Consulting Group, managing director of Digital & Customer Propositions at Barclays UK and a non-executive director of Ocado Group (FTSE 100). Matt Sherman leads engineering.

Context and approach

The company places its proposition in the context of British investors who hold cash in savings accounts. It cites a 2024 Barclays figure according to which £430 billion of potential investments remain idle in UK cash accounts, losing value against inflation. Investwizz presents itself as an alternative for those seeking a tax-efficient plan within an ISA, with visibility and control over every decision.