True Advice Financial Services

Independent financial advice in East Grinstead

True Advice Financial Services is an independent financial advice firm based in East Grinstead (Sussex) operating under the trading name TA and SE Hollom Ltd. The company presents itself as an independent adviser, meaning it is not restricted to a single provider or a closed panel of lenders, and its recommendations are guided by suitability and long-term outcomes rather than commissions. Its activity is aimed at individuals, families and business owners at different stages of their financial lives.

Advice areas

The firm covers four main product areas, with advisers authorised to combine them and offer coordinated guidance rather than isolated recommendations:

• Mortgages: impartial and practical advice for buying a home, including buy to let.
• Pensions: retirement planning and topping up the state pension.
• Investments: investment and savings advice to make the most of your capital.
• Insurance: protection in the vital areas the client considers a priority, simplifying the market offering.

The site also includes regulatory information on equity release, warnings about the risk of investments and the possibility of losing invested capital, and the standard mortgage warning about the risk of repossession in the event of default.

Background and team

The company was founded in 1983 by Tony Hollom, giving it over three decades of experience in the sector. It describes itself as a family business: Sue Hollom serves as senior administrator and Ashley Hollom joined in 2018 as a mortgage and insurance adviser, specialising in those areas and working alongside Tony Hollom to serve the client base. Tony Hollom is listed as the company's financial adviser and covers all aspects of advice.

Coverage and service model

Although its office is in East Grinstead, the firm operates nationwide with a particular focus on the South East of England and London, and states it has clients in Sussex and the region. The working model includes a free, no-obligation initial consultation, designed to determine whether the advice fits the client's circumstances, as well as direct communication with a personal adviser and support throughout the process. According to the company, telephone enquiries are handled during office hours and written enquiries are usually answered within one working day.

Professional and regulatory approach

The firm presents itself with a focus on transparency and clarity, with costs, risks and regulatory requirements explained in advance before any decision is made. True Advice Financial Services is a trading style of TA and SE Hollom Ltd (FCA 461206), an appointed representative of New Leaf Distribution Ltd, authorised and regulated by the Financial Conduct Authority (number 460421). The company notes that much of its work comes from long-standing clients and personal recommendations.

Complaints procedure

As an appointed representative of New Leaf Distribution Ltd, the firm has a complaints procedure: complaints should be sent by email to complaints@newleafgroup.co.uk or in writing to New Leaf Distribution Ltd, 165-167 High Street, Rayleigh, Essex SS6 7QA, with telephone support on 01702 431130. The company undertakes to acknowledge receipt promptly and to resolve within eight weeks; if the client remains dissatisfied, they can refer the matter to the Financial Ombudsman Service (telephone 0800 023 4567, address Exchange Tower, London E14 9SR).

Location and contact

24 Morton Road, East Grinstead, RH19 4AG · Telephone: 01342 324 171 · Email: info@trueadvicefs.co.uk · Hours: Monday to Friday: 08:30-18:00; Saturday: 08:30-13:00