Bluechip Warranty Ltd

Bluechip Warranty Ltd: repair agreements for used vehicles

Bluechip Warranty Ltd is a family-run provider based in Diss (Norfolk, United Kingdom) specialising in Vehicle Repair Agreements for used cars, vans and motorcycles. Its business is aimed at used vehicle dealerships, to which it offers warranty products and services, as well as the handling of associated claims. The company states that its team has over 100 years of accumulated knowledge in this specialist field.

Coverage products

The company's catalogue is organised into several lines of protection:

• Car Cover
• Van Cover
• Motorcycle Cover
• Electric & Hybrid Cover
• Admin Scheme
• Bluechip Assist, a roadside assistance service

The company also offers a dealer portal that allows online warranty registration and policy management.

Commercial terms and business model

Bluechip Warranty presents a series of distinguishing features in its relationship with dealerships. According to the information on its website, 80% of the premium paid is allocated to the claims fund and profit share is calculated on a burn rate of 70% or lower, with a threshold of 100 units per year. Personalised component coverage can be added to the agreement and warranty documentation can be tailored from 200 units per year. It also contemplates the possibility of agreeing claim self-authorisation by the dealer, a particular approach to wear and tear, contact with the sales team outside business hours, claims paid every Friday, online warranty registration via the dealer portal and pay on input with no end-of-month invoices. The company states that its repair agreements attract VAT rather than IPT (Insurance Premium Tax), which allows the dealer to reclaim the VAT.

Risk-free trial period

The company offers a three-month trial period: if the selling dealer is not satisfied with the service, all payments received are refunded, less any paid claims and once all policies have expired.

Claims and dealer support

The company has a step-by-step guided procedure for submitting claims. According to the testimonials on its website, the team responds by phone and email, issues authorisation codes for repairs and pays invoices to garages within timescales that customers describe as very fast, in some cases within 24 hours. The company states that it has more than 250 five-star reviews and more than 500 partnership agreements with dealerships across the United Kingdom.

Team and recruitment

Bluechip Warranty describes itself as a family-run company and seeks to recruit experienced Area Sales Managers with experience in the warranty sector and knowledge of the dealership channel. The company describes its environment as friendly and without strict sales targets, excessive meetings or reports. Remuneration for these roles initially includes financial support for the transition of existing accounts and the acquisition of new clients, and in the longer term is based on commission with self-employed work.

Transparency as the core of the proposition

The company insists on clarity in the terms of its coverage, including what is covered, features, benefits, definitions, exclusions and customer requirements. It also highlights claim status tracking to keep dealerships and their customers informed.

Location and contact

Bluechip House, Unit B21, Owen Road, Diss, Norfolk IP22 4ER · Phone: 0800 404 5814 · Email: sales@bluechipwarranty.co.uk