Arma Karma

Arma Karma: monthly subscription insurance for devices and personal items

Arma Karma is a British company that sells insurance through flexible monthly subscriptions, designed to protect personal items such as mobile phones, laptops, tablets, cameras, bikes, jewellery, eyewear, smartwatches, games consoles, headphones and handbags, among others. The company presents itself as an insurtech, that is, a firm that combines insurance and technology, and claims to have received awards for its subscription model.

The proposition focuses on flexibility: the user can cancel cover at any time with no fees. The cover is described as valid both inside and outside the home and abroad.

How the subscription works

The sign-up process begins by selecting up to five items from the fourteen available categories. As items are added, a multi-item discount is applied. The company states that it does not use the customer's personal data to change the price; it only requires name, date of birth, address and contact details to set up the subscription. A series of final questions is then asked to verify the suitability of the cover and to facilitate any future claim.

Payment is made by recurring card and renewal takes place on the same day each month. The policy can be added to Apple Wallet or Google Wallet and documents are sent by email after sign-up. Changes can be requested via live chat or by emailing the customer service team. In the event of a claim, it can be registered online or by phone, providing documentation such as proof of purchase and paying the relevant excess.

Categories and indicative prices

The website catalogue shows indicative monthly prices for different categories of items:

• Tablet: from £5.99 per month
• Handbag & Shoes: from £5.49 per month
• Lifestyle: from £3.99 per month
• Jewellery: from £3.99 per month
• Bikes: from £5.99 per month
• Cameras: from £3.99 per month
• Smartwatch: from £4.49 per month
• Eyewear: from £3.99 per month
• Games Consoles: from £3.99 per month
• Headphones & Earphones: from £3.99 per month
• Laptop: from £4.99 per month
• Mobile: from £4.99 per month

In addition, the company promotes a combined phone and laptop insurance bundle for £9.99 per month, applicable when both items are added to the selection with a combined value of £2,500 or less.

Charitable donations and B Corp certification

Arma Karma donates 25% of the income from each subscription to a charity chosen by the customer. The partner organisations mentioned are Railway Children, Rainforest Trust UK, ShelterBox and YoungMinds.

The company holds B Corp certification, which accredits compliance with verified standards of performance, accountability and transparency in areas such as charitable action, community, treatment of employees and customers. In its February 2025 recertification, the company states it aims for a verified score of 100, with the following breakdown: Governance 17.5; Workers 33.6; Community 10.2; Environment 10.2; Customers 3.7.

It also works with Ecologi to offset its carbon emissions. According to published data, it has funded 5,831 trees and avoided 111.63 tonnes of CO2.

Virtual health product

The company offers a product called Arma Karma Virtual Health, which is not regulated by the Financial Conduct Authority or the Prudential Regulation Authority, and is therefore not covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme.

Corporate structure and regulation

Arma Karma Limited acts as an Appointed Representative of Innovative Risk Labs Ltd, under Firm Reference Number 925873. Innovative Risk Labs Ltd is authorised and regulated by the Financial Conduct Authority under FRN 609155. The company is registered in England and Wales under Registered Company Number 12002692.

Location and contact

Innovation Centre, Knowledge Gateway, Boundary Road, Colchester, England, CO4 3ZQ