Emergency Assist Ltd

Emergency Assist: breakdown cover and roadside assistance in the UK

Emergency Assist Ltd is a British company founded in 2017 that sells breakdown cover and roadside assistance to drivers across the UK. The company presents itself as an independent provider, not tied to any insurer or specific service provider, and claims that this independence allows it to offer lower prices by not having to pay intermediaries. It manages its own emergency call centre and a network of more than 3,000 agents, and handles all calls and assistance.

Cover plans for cars

The site's catalogue organises the offer into several levels, with annual prices that the site itself indicated at the time of analysis:

• Saver, from £19.32 per year: unlimited callouts, roadside assistance, local recovery, lockout cover and misfuel cover.
• Premium with excess, from £23.43 per year: adds national recovery, home start and onward travel option, in addition to the benefits of the basic level.
• Premium, from £27.19 per year: includes national recovery, home start and onward travel option.
• Complete, from £44.68 per year: includes European travel cover.
• Personal UK, from £35.30 per year: covers the policyholder in any vehicle they drive or in which they travel as a passenger, provided the vehicle is less than 15 years old.

All levels include unlimited callouts, roadside assistance, local recovery, lockout cover and misfuel cover.

Cover by vehicle type and for multiple vehicles

In addition to car cover, the company offers specific options for motorcycles, vans and courier vehicles, motorhomes, taxis and classic cars. It also has a multicar plan aimed at covering all the vehicles in the same family.

Parts and labour warranty

The company sells a warranty separate from breakdown cover that reimburses repair costs at the garage. The site indicated cover of up to £5,000 in annual repairs, with durations of 12, 24 or 36 months.

Instant assistance and recovery network

Emergency Assist offers the possibility of taking out cover at the time of the breakdown, even if the driver does not already have it. The company states that it has agents and vehicles across the UK available at any time of day or night, and cites examples of incidents such as a punctured tyre in Cornwall, a vehicle that won't start in Scotland or a faulty clutch in London.

Business services and partner network

The company develops B2B solutions for other companies and manages its own recovery network, open to professionals who wish to join as agents. Policyholders have a customer area to modify their policy details online.

Community activity

The company declares its support for local and national projects. Among the organisations mentioned are the Progressive Supranuclear Palsy Association (PSPA), dedicated to supporting people with progressive supranuclear palsy and corticobasal degeneration, and Rethink Mental Illness, focused on improving the lives of people with severe mental illness. It also sponsors Parson Drove FC, a youth football team competing in the Thurlow Nunn League First Division North.

Regulatory framework

Emergency Assist Ltd acts as an appointed representative of 2Gether Insurance Limited, an entity authorised and regulated by the Financial Conduct Authority under number 579333, and is registered in England with company number 07561225.