Rockfish Seafood

Rockfish Seafood: coastal restaurants and online fishmonger

Rockfish is a British company that operates a network of fish and seafood restaurants on the south coast of England, along with an online fishmonger that distributes fresh produce nationwide. Its approach is built around buying directly from Brixham market and preparing the fish just metres from the boats.

Restaurants on the south coast

The company has restaurants in Brixham, Budleigh Beach, Dartmouth, Exeter, Exmouth, Lyme Regis, Plymouth, Poole, Salcombe, Sidmouth, Torquay and Weymouth. There they serve local, sustainable fish and seafood, prepared daily. Some of these locations also offer takeaway service, and several have in-store collection (Click & Collect).

Online fishmonger and home delivery

Through its online seafood market, Rockfish sells fresh fish, shellfish, tinned seafood, frozen seafood, books and gifts. The catalogue includes products such as hake fillet, Dover sole, line-caught haddock (MSC certified), gurnard and other seasonal fish. The company states that the fish is selected each morning at Brixham market, filleted and packed the same day and shipped without middlemen. Delivery is nationwide, with next-day delivery. The site shows a minimum order of £30.00 for free shipping, and a minimum spend of £18 for tinned seafood and books and £30 for fresh or frozen fish; the shipping cost is £6.50.

The Seafood Club

Rockfish runs a subscription club, the Seafood Club, whose members receive advance information about landings, openings and events. Among the initiatives the company associates with the club are family fish and chips nights for £12, which the company itself describes as popular.

Sustainability and product origin

The company declares that it buys directly from trusted boats, works with the tides and the seasons, serves what is in abundance and wastes nothing. It also states that it supports British boats and works with fishing communities to protect the future of the seas. The site mentions projects such as British tinned fish and coastal festivals.

Informative content and other activities

Rockfish publishes a blog, the Skipper's Log, with articles about fish and seafood, and offers recipes and cooking techniques. It organises tours of Brixham fish market and events such as weddings. The company also has gift vouchers and services for groups and press.