Drench

Drench, online bathroom and heating retailer based in Dorset

Drench is an online bathroom and heating retailer based in Dorset (UK). It is part of the Beyond Retail group, along with Tap Warehouse and Toasty. The group brings together more than 20,000 products from 50 manufacturers and brands across the bathroom, kitchen, heating and accessories categories. The company describes itself as specialising in designer, high-quality bathroom products, with both luxury and affordable options.

Catalogue: from sanitaryware to heating

Drench's catalogue covers a wide range of bathroom and heating products. Main categories include toilets and basins, bathroom furniture, bathroom suites, shower trays and enclosures, baths, taps, radiators and heated towel rails, mirrors, accessories and underfloor heating. The company stocks established brands such as Crosswater, Burlington and Clearwater, and complements its offering with a growing portfolio of own-brand products aimed at the cost-conscious customer.

Design and advice services

Drench offers a 3D design service which, according to the company, has helped more than 2,500 customers create their bathroom. The service allows customers to visualise the space and select products according to their style, taste and budget. It also offers free phone consultations for those who prefer advice before buying. The company states that customers can order samples to see the Drench Groove finish up close and explore a range of handle-free bathroom furniture with a fluted design.

Trade programme

Drench has a Trade account aimed at industry professionals, with exclusive and guaranteed discounts on every order. The programme works on a tiered basis: the introductory Silver package, available upon registration, guarantees a minimum saving of 7.5%, while the Gold package increases the discount to 10% sitewide. The company states it has 15,000 active trade customers.

Delivery, returns and finance

Many items are available for next-day delivery. The company offers a 30-day money-back guarantee and free delivery on orders over £500. It ships to most of the UK and Europe, and also worldwide via bespoke quote. As payment options, it accepts PayPal, Klarna and Clearpay, allowing customers to buy now and pay later.

History and awards

The company comes from a family legacy of more than 40 years in the bathroom sector. Its founder, Elliot Lees-Bell, started the online business in 2011 with a single shelf of taps in the back room of the family showroom, and built up his own team. Today, the group's three online brands receive more than 8 million visitors a year. Beyond Retail has more than 150 permanent employees and ships products worldwide. In 2022 it received the Federation of Small Businesses (FSB) National Wellbeing Award and, according to its latest engagement survey, 93% of staff would recommend Beyond Retail as a good place to work. In 2024, Drench was Highly Commended in the Best Bathroom Retailer category at the Ideal Home Awards, and its Butler & Rose Darcy range received the same distinction in the Best Classic Bathroom Range category. In 2025, Butler & Rose was again Highly Commended in that category, and the Billy range was also Highly Commended in the Modern Bathroom Range category.

Sustainability and editorial activity

The company states it focuses on reducing its environmental footprint by buying products made in the UK and Europe and using packaging made from recycled materials. It also recycles as much waste as possible, including cardboard, plastics and metal. Drench maintains an ideas, inspiration and guides section with content on bathroom trends, lighting, storage and bathroom suites, as well as buying guides and case studies.

Location and contact

Phone: 01202 612 800 · Email: marketing@beyondretail.co.uk