Pure Leasing

Pure Leasing, vehicle leasing and fleet management in Birmingham

Pure Leasing is an independent vehicle leasing company based in Birmingham (United Kingdom). It presents itself as an alternative to the large leasing entities owned by banks or publicly listed, and places customer service at the heart of its activity. The company states that its team does not receive sales incentives, but rather incentives based on the quality of service provided.

Leasing products and solutions

The company's catalogue is organised into several service lines, some already operational and others announced as coming soon:

• Pure Fleet Solutions: business contract hire for any make and model of car.
• Pure Rentals: short-term car and van rental and mini lease, with delivery included.
• Pure Fleet Care: fleet and maintenance solution on a pay-as-you-use basis.
• Pure 360: comprehensive full fleet outsourcing solution, tailored to measure.
• Pure Freedom: personal contract hire and used vehicle contract hire.
• Pure Connect: telematics providing real-time driver and vehicle data.
• Pure Drive: salary sacrifice with complete risk mitigation included.
• Pure CarFinder: vehicle monitoring with safety alerts.
• Pure Analytics: fleet overview with management tools.

Customer focus and end-of-contract management

The company states that its customers automatically become partners, with preferential treatment. One of its key areas of focus is the end of contract: it notes that damage recharges on vehicle return are a common source of dissatisfaction and states that it has introduced improvements to make this process more efficient, transparent and straightforward. To this end, it applies the updated BVRLA (British Vehicle Rental and Leasing Association) guidelines in order to set fair and consistent standards on vehicle condition.

The company also mentions that around one fifth of customers experience frustration with end-of-contract recharges, early termination penalties and excess mileage, and presents proposals to address these concerns from the start of the contractual relationship.

Cost reduction and operational efficiency

Pure Leasing offers its customers a free and detailed review of fleet operations through its cost reduction team. The company maintains that every saving it achieves translates into a saving for the customer, and that this pursuit of efficiency drives its continuous innovation. Among its differentiating arguments compared with large leasing companies, it mentions greater agility, streamlined processes and the ability to adapt to changes.

Driver support and assistance

Team and corporate culture

The company emphasises that its team defines the company and directly links employee commitment to the quality of customer service. It presents itself as a people business, with a culture focused on listening to the customer and adapting the organisation to their needs. In its communication it highlights values such as transparency, honesty and approachability, and describes itself as a company that challenges the status quo of the sector in order to find creative solutions to everyday fleet problems.

Corporate details

Pure Leasing Ltd is registered with company number 06341946 and VAT number GB 359 5180 70. Its registered office is at 2010 The Crescent, Birmingham Business Park, Birmingham B37 7YS.

Location and contact

Pure Leasing Ltd 2010 The Crescent Birmingham Business Park Birmingham B37 7YS · Phone: 0333 444 2021 · Email: theteam@pureleasing.co.uk