The Direct Mail Company

The Direct Mail Company: comprehensive direct mail from the UK

The Direct Mail Company is a British company specialising in direct mail, printing and postal distribution services. It presents itself as a UK-based mailing house that manages complete addressed and unaddressed mail campaigns, from printing and personalisation through to postage and final delivery. The company serves both small businesses and multinationals, and states it has a client base that includes some of the world's biggest brands.

Addressed and unaddressed mail services

The company offers a comprehensive addressed mail service, covering everything from printing and personalising materials through to dispatch. Its solutions include direct mail postcards, mailshots, print & post, mail fulfilment, political mail, charity and non-profit mailings, and international mailing. It also manages unaddressed mail through door drops and leaflet distribution, with options for GPS tracking and subsequent verification by an external company to guarantee distribution quality.

Capacity and campaign management

The company carries out its fulfilment operations at its own UK facilities, enabling it to manage direct mail campaigns of any volume, from 500 to 500,000 items. According to the information on its website, the company sends millions of mailshots every year both in the UK and internationally. Its service includes full campaign management, from data collection and final artwork through to delivery, with the aim of delivering a return on investment for its clients.

Postage and savings on postal costs

One of its standout services is the management of bulk postage with discounts on Royal Mail rates. The company states that its clients can save up to 37% on bulk postage costs. The process involves collecting the mailings, taking them to its sortation centres and handing them over to Royal Mail for final delivery. The website includes a postage calculator that allows you to estimate savings based on the format and weight of the mailing, with categories ranging from letters of 0 to 100 g up to packets of up to 1 kg.

Additional printing and logistics services

In addition to mailing, the company offers printing services, paper wrap, data processing, returns management, mail enclosing and parcel and packet delivery. It also has a specialist design service for charities and non-profit organisations, with the aim of creating high-impact mail pieces.

Client profile and ratings

The company targets businesses of all sizes, from small businesses to multinationals, and works with leading UK and international postal providers to obtain the best rates. At the time of analysis, the website showed a score of 4.8 out of 5 based on 73 reviews, and highlighted that 98% of mailings leave on time. The company also states that advertising mail generates an average return on investment 14 times higher and that 56% of consumers have bought something after receiving advertising mail, although this data comes from its own presentation.

Frequently asked questions and advice

The website includes a frequently asked questions section covering aspects such as the most suitable format for a direct mail piece, how to increase the response rate, cost-effective options for targeting your audience, costs associated with a campaign and methods for measuring success, such as using coupons or QR codes. The company suggests that personalised mail, discount offers and eye-catching design are the three best ways to improve response.