Guided Growth

Sales training and consulting for info-marketing businesses

Guided Growth is a sales training and consulting firm that works with seven- and eight-figure info-marketing companies. Its activity is structured around three areas: sales team training, sales consulting for founders and executives, and the implementation and operation of custom CRM systems. The company maintains that sales success depends not only on closing deals, but on a sales approach based on integrity, empathy, and emotional intelligence.

The Sales Conversion Catalyst method

At the core of its offering is the Sales Conversion Catalyst, a methodology designed to help salespeople and sales managers identify customer needs, create scripts tailored to each business using its Closers Manual™ tool, and apply them to a professional standard in calls and meetings to increase close rates. The firm complements this method with online resources, scope of work documentation, and ongoing support from specialists.

Services for three profiles

Guided Growth adapts its solutions to three audiences within the organization:

• Front-line salespeople, including sales representatives, MDRs, and SDRs, with training focused on selling effectively.
• Middle management, with content on sales culture, leadership, and team management.
• Executives and founders, with training in leadership, company culture, building sales teams, and the use of analytics and data.

Support includes call analysis, pitch workshops, high-ticket offering design, and cross-sell and up-sell training.

Training, consulting, and CRM

Sales training is designed to improve the capabilities of sales staff and increase their conversion rate. It is delivered through workshops, training sessions, and call reviews, with a return guarantee associated with the service.

Consulting focuses on the Sales Breakthrough program, which covers the review and development of high-ticket product strategies, organizational improvements, and data analytics to optimize conversion and the sales process.

In the CRM area, the work begins with a technical analysis of existing pipelines, integrations, automation opportunities, and API use to identify and fix issues. Its certified specialists then implement custom CRM systems and streamline technical back-end processes so that sales operations run effectively.

Clients and sectors

The firm states that its specialty is online businesses selling education-based products and services, such as courses. Its experience also covers brick-and-mortar businesses, as well as the SaaS and leisure industries. Its typical client base is seven- and eight-figure companies facing problems such as diminishing returns on marketing and advertising spend or a disconnect between sales and marketing, which translates into low conversion numbers.

Founder's background

Usman Kayani is CEO and founder of Guided Growth. Before creating the firm, he built a sales career at organizations such as Virgin Active and the English Institute of Sport. At Virgin Active he served as sales manager and helped the company exceed eight figures in revenue. He later led several eight-figure businesses as sales director. His first business venture, built and sold in 2014, helped him consolidate his experience in business development. Between 2019 and 2022 he created a chain of sports rehabilitation clinics in London, which he sold in early 2023. Since then he has dedicated himself to Guided Growth. According to company information, he has built more than one hundred sales teams and trained more than six hundred industry professionals. He is also active as a speaker and is working on a book scheduled for publication in 2027.

Corporate structure and international presence

Guided Growth operates under three companies: MYSALES MANAGER-FZCO, based in the United Arab Emirates; Guided Growth Sales Ltd, registered in the United Kingdom with company number 14291117; and Sales Leader LLC, in the United States. The company maintains a presence in Dubai, where its office is located at Building A1, Dubai Digital Park, Silicon Oasis.

Location and contact

Building A1, Dubai Digital Park, Silicon Oasis, Dubai, UAE · Phone: +1 (307) 207-5547 · Email: admin@guidedgrowth.info