Sunswept Resorts

Sunswept Resorts: wellness resorts in Saint Lucia

Sunswept Resorts is a hotel company specialising in wellness holidays that operates two resorts in Saint Lucia: BodyHoliday and StolenTime. The company presents itself as a provider of this type of stay since 1988 and places wellness at the heart of each of its properties, both current and future.

BodyHoliday: daily spa treatment included and a social atmosphere

BodyHoliday is described as a one-of-a-kind resort, set on a Caribbean white sand beach and close to what the company calls one of the most significant centres of well-being in the Americas. Among its selling points is the inclusion of a daily spa treatment. The accommodation is aimed at adults and discerning teenagers, and is popular with solo travellers. The typical guest profile is sociable and outgoing, mainly from the United States, Canada and the United Kingdom. The company also mentions Top Tech, its proprietary software that guests use to design their stay.

StolenTime: a more laid-back pace

StolenTime, formerly known as Rendezvous, occupies a stretch of soft sand beach of around two miles. The resort is designed with different spaces for rest and relaxation, including double hammocks spread across the beach and gardens, and a "WaterGarden" as a secluded hideaway. Its approach is more laid-back than that of BodyHoliday and offers an alternative in mood and style. It is exclusively for adults and is popular with multi-generational groups. The guest profile is somewhat older than that of BodyHoliday, with Gen Xers, Boomers and older travellers, mainly from Canada, the United States and the United Kingdom.

Rewards programme for travel agents

Sunswept Resorts runs a rewards programme aimed at travel agents. For every room night booked at BodyHoliday or StolenTime, the company pays USD 8.00 in cash and grants a free stay point for two people; seven points allow you to claim a free all-inclusive night. Bookings can be made directly with the company, with the usual commission, or through a wholesaler, without affecting the rewards. Signing up is free and gives access to resources for selling these holidays.

Communication and materials for professionals

The company publishes a monthly newsletter for travel partners with product news, events and exclusive member offers. It also maintains a blog with content aimed at professionals, including articles on the difference between primary and secondary wellness travellers and on why travel agents should sell wellness holidays.